Disney’s Bob Iger Says Infusing Woke Messaging Into Films Not ‘Number One Priority’ But ‘Great’ In Certain Situations

Bob Iger, the head of the Walt Disney Company, refrained from criticizing how the firm marketed “woke information” through its movies and TV shows, insisting the company was” the first company to launch an entertainment business.”
” I’ve been preaching this at the business for a long time,” he said before I left, and I’ve since returned. 1 aim is to satisfy. I think, like, the word woke is thrown around quite liberally, no joke intended in that regard. In an interview with CNBC on April 4, Mr. Iger said,” I think a lot of people do n’t even understand what it really means.” Bottom line: Integrating communication as a sort of No. What we do in our movies and TV shows is not what we put first. They need to get entertaining”….

Source credit