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    Home » Blog » New Bipartisan Data Privacy Bill Seeks to Put Americans in ‘Control of Their Own Data’

    New Bipartisan Data Privacy Bill Seeks to Put Americans in ‘Control of Their Own Data’

    April 8, 2024Updated:April 8, 2024 Politics No Comments
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    Citizens are given the right to file lawsuits against businesses that violate their private rights under the act.

    To offer Americans better command over how their personal information is used, new legislation that has been supported by Republican and Democrat lawmakers aims to establish a second national data privacy standard.

    On April 7, Rep. Cathy McMorris Rodgers ( R- Wash. ) and Sen. Maria Cantwell ( D- Wash. ) unveiled the American Privacy Rights Act, establishing “uniform national data privacy rights”, according to an April 7&nbsp, statement. According to the statement, the second national privacy standard outperforms other state privacy laws. The plan gives Americans” control over where their private knowledge goes, including the ability to stop the transfer or sale of their information.” In addition, the legislation gives people the option to stop receiving data when a business changes its privacy policy.

    The work minimizes how many specific data businesses may gather, retain, and use. Only the information required to deliver goods and services can be collected by businesses. Before transferring customer data to a third party, businesses that handle sensitive information may obtain the “express assent” of the customers.

    Under the plan, businesses are required to enable people to access, right, delete, and export data. In addition, people may choose out of targeted marketing.

    The law “gives persons the right to file lawsuits against bad actors who violate their private rights and recover money for damages when they are harmed” according to the statement. It forbids businesses from imposing mandatory arbitration against customers if the parties suffered” considerable protection harm.”

    According to Ms. Rodgers,” This groundbreaking legislation gives Americans the right to dictate where their info goes and who can offer it.”

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    ” It reigns in Big Tech by prohibiting them from recording, predicting, and manipulating people’s actions for revenue without their knowledge and consent. American largely want these privileges, and they are looking to us, their appointed representatives, to act”.

    Companies are prohibited from using person’s personal data to discriminate against them by the bill. Individuals can choose out of businesses ‘ use of techniques to make decisions in issues such as work, funds opportunities, housing, insurance, and education. Companies are required to conduct annual engine checks to prevent prejudice against people.

    Businesses are required to adhere to” strong data security criteria” in order to have a low risk of identity theft or damage. Corporate executives are in charge of making sure their organization takes the necessary steps to safeguard customer information.

    ” A federal information privacy laws must do two things: It may make private a client right, and it must offer customers the ability to maintain that right”, Ms. Cantwell said.

    ” Working in partnership with Rep. McMorris Rodgers, our act does just that. Americans in the Information Age deserve the privileges that this bipartisan deal offers.

    Data Protection Problems

    The new law comes as a number of big companies have recently been involved in data protection breaches and privacy lawsuits.

    On March 30, telecoms giant AT&T announced that files for about 65.4 million past customers and 7.6 million existing customers had been leaked on the black web.

    The data appeared to have been from 2019 or earlier, with details such as names, passwords, email addresses, social security numbers, phone figures, and household names probably compromised. AT&amp, T immediately restore the credentials of the 7.6 million existing customers.

    Google, a technology giant, recently agreed to settle a class action lawsuit that claimed Google unlawfully logged users ‘ online activity even when Chrome was in “incognito” style. The company consented to the destruction of billions of records about user personal browsing activities.

    The lawsuit ensures that” Google will accumulate less information from people ‘ private visiting sessions, and that Google will make less money from the data”, according to the defendant’s lawyers.

    The Privacy and Data Protection Task Force was established by the Federal Communications Commission (FCC ) in June of last year to coordinate efforts to address issues like data breaches and consumer privacy infringements committed by communications providers.
    The FCC updated its data misconduct warning rules in December 2023. The rules were adopted 16 years ago, and in the meantime, “data vulnerabilities have only grown in speed and severity”, the agency said.

    The updated guidelines require service companies to contact the FCC, the FBI, and the U. S. Secret Service about information vulnerabilities.

    ” We require such notice to be made as soon as practicable, and in no event later than seven business days, after reasonable determination of the breach”, the rules read.

    Additionally, the FCC eliminated the requirement for carriers to notify customers about a data breach. Instead, the agency now mandates that businesses “alert customers of breaches of covered data without unreasonable delay” by contacting the Commission and law enforcement within 30 days of a breach’s discovery.

    The agency has also taken action against data brokers—firms that specialize in selling people’s data. In January, the Federal Trade Commission (FTC ) banned data broker X- Mode Social and its successor, Outlogic, from sharing or selling any sensitive location data.

    According to the FTC, the broker settled with the agency after it was claimed that the company” sold precise location data that could be used to track people’s visits to sensitive locations like medical and reproductive health clinics, places of religious worship, and domestic abuse shelters.”

    The FTC also forbade data aggregator InMarket Media from selling or granting permission to use precise location data a few days later.

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