Jessica Alba, the performer and entrepreneur who founded The Honest Company, is charting a new program within the firm.
Ms. Alba has decided to step down from this professional position but may continue to serve on the board of directors after almost 12 years as the general artistic agent.
In an Instagram article on April 9, Ms. Alba announced that she would step down as the company’s main creative officer after twelve years of operation.
Ms. Alba’s career as key creative officer coincided with Honest’s fall as a leading fresh lifestyle brand. Ms. Alba set out on a quest to provide safe and effective family products for families fueled by her personal experience with allergic reactions to child laundry detergents.
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