In a long-running legal battle, a major European Union court on Wednesday announced that Irish fast foods rival Supermac had lost control of the Big Mac brand. The US fast food chain failed to demonstrate in its decision that the US fast food chain was actually using the Big Mac brand for meat hamburgers, poultry products, or restaurants over a five-year period.
The Big Mac is a burgers made of two meat burgers, cheese, cabbage, leeks, cucumbers and Big Mac soup, according to the company’s website. More than just steak brands are being chosen. It opens the door for Galway- based Supermac’s rise into another EU states. As it was developing its development plans, Supermac’s applied to record its company name in the EU. McDonald’s objected, saying consumers may get confused because it already trademarked the Big Mac brand. Supermac’s portrayed the choice as a David and Goliath- design success. Managing Director Pat McDonagh accused McDonald’s of” brand abuse to restrict competition”.
McDonald’s was unmoved by the decision, which can be appealed to the European Court of Justice, the coalition’s highest court. ” The decision does not change our right to use the’ BIG MAC ‘ trademark”, it said.
