If you’ve ever been inside a grocery store in the last ten or so, you’ve probably noticed how cashiers have become very particular with their tiny talk. They’ll always be asked,” Did you find anything you were looking for?” as you place your items on the conveyor belt.
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It’s a whiny problem – one that virtually beckons an Al Jaffee-inspired smart-ass comment:” Of course I found everything I was looking for! That’s why I came to the shopping collection! Because I would still be searching in the aisles trying to find it if I did n’t discover everything I was looking for. Very sure that’s how grocery shops work. Duh! “!
However, there is a key justification for clerks being asked this question ( and no, it’s not because they want to help you find items ). The reason is simply emotional: If you can reply YES to a topic, you’re more likely to consider and accept the validity of your solution. Positive responses to questions have an impact on behavior trends. So the grocery store hopes that your mind will create the following cognitive connections:” Did I get all I was looking for?” Yes, I did. I entered this business in order to provide for my home and myself, and I now have all I needed. This was a great visit”!
So you can feel better about the purchase and are more likely to become a repeat client. ( See how this works? And … did you answer YES to my problem? Good! )
Ironically, this strategy fails magnificently when you openly Show a client the answer. If a bookkeeper said,” I’m so glad you found all you were looking for!” The consumer may naturally become defensive and respond with,” How do you know what I came in for?” You do n’t know me”!
If we ca n’t reach the conclusion on our own, we’re less likely to believe it.
The Coors Lite Ice Train, one of the most successful marketing strategies in recent memory, is brought to mind. I’m sure you’ve seen the commercials a few million-zillion times, but in case you have n’t, here’s the set-up: Thin, attractive, 20-something models are baking in the summer heat, on the verge of keeling over from sunstroke when a frosty Coors Light Train comes by, covering everything in snow, thus saving the day by lowering the temperature with delicious ice-cold Coors cans. ( And the party ensued! )
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It was a truly unforgettable advertising campaign. It moved a ton of goods, grew the company’s significance, and, by all measures, was a big, incompetent success.
However, it also made no sense because a Coors Light can wo n’t be any colder or hotter than any other beverage in your refrigerator!  , Coors does n’t control your fridge’s temperature – neither does Budweiser, Miller, Guinness, Pepsi, Red Bull, or Coke. It’s a ridiculous, pointless marketing tactic and a legitimate way to set your beer apart from the competition.
But, it was enormously prosperous. Why?
Because Coors did industry study, and one of the items its target-audience valued the most was having an ice-cold beer. So, Coors merely gave their visitors what they wanted.
Coors invests a lot of money in its manufacturing services. If you worked at Coors, you’d probably find the process a terrible lot more exciting to talk about than the brewery’s temperature when consumers consume it. The process of properly manufacturing and shipping beer is remarkably high-tech and difficult. But that’s not what their market desired to speak.
Often, the best, most effective marketing campaigns are as easy as listening to what customers ask for before returning it to them.
If you’ve previously joined Team MAGA or are already a part of the Trump Train, you’re probably aware of many, many compelling arguments for Trump’s victory over Biden. There are plenty of arguments in favor of the ancient 45 becoming the new 47, from financial factors to military reasons to historical reasons to criminal ones. But there’s no need to complicate it, sometimes.
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The American electorate wants a leader who has a signal, no Biden. They oppose Biden as chairman, who has the courage to stand up for what they believe. And they want a president who wo n’t be seen as a mean-spirited jerk when he meets with world leaders or rambling gaffe-machine ( also not Biden ).
At its agreement, the GOP may have a lot to say, with a lot of different organizations to apease and deep-pocketed sponsors to woo. You as readers of PJ Media certainly would enjoy getting to know all the policy plans in great detail. In fact, if the RNC’s main objective was to sell to you, MAGA-ites should be able to find all the sweet blocks of red meats.
The easiest way to get in November is to simply give citizens what they want, though. Do n’t overanalyze it. Do n’t overthink it. Simply repurpose it. Do n’t tell voters what they think; just make the argument so they can arrive at a decision on their own.
Simple is n’t bad, the KISS strategy ( not the dreadfully overrated band, but the acronym” Keep It Simple, Stupid” ) really does work. Easy, direct messaging rings registers – and create political landslides.
Even if it’s as straightforward as promising a could of cold beer.
It’s a contradictory technique to most conservatives because conservative, at its center, is a certain ideology with very particular beliefs. If your initial inclination to orthodoxy was based on philosophy, you have a predisposition to view political debates as a battle of ideas. Liberals still prefer to have a theoretical discussion at all times today. ( Democrats do n’t have this issue because American liberalism is a muddier, less cohesive ideology. Democrat voters are more like a jumbled up alliance of special interest groups with a myriad of competing objectives, and their only commonality is that the Democratic Party serves as their platform for advancing their goals.
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An enemy’s bullet forever changed the trajectory of the 2024 strategy. With it, democratic communications needs to change. Here’s not the day for policy or viewpoint but for competence, unity, success, and renewal.
Do n’t give the public what you want. Offer them what they demand.
Because it really delivers what you want.
