Democratic presidential candidate Kamala Harris on Tuesday, launched a$ 50 million advertising campaign, with a one-minute spot titled “fearless”, in a bid to capitalize on the growing momentum against the Republican candidate, Donald Trump.
Following President Joe Biden’s departure from the competition on July 21 and his subsequent confirmation of her election, Harris has made her first major ad buy.
The annual campaign of the battle features images of Harris as a young lady and traces her journey as a prosecutor, attorney general, and US vice chairman, emphasizing that” The one thing Kamala Harris has always been: courageous”.
In the weeks leading up to the Democratic National Convention, which is scheduled to begin on August 19, the advertising campaign will be spread across social media, streaming, and television platforms in key battleground states.
In response to recent public opinion surveys, Harris has sparked newfound enthusiasm among important demographics, particularly young voters, a group Biden had struggled to win over.
According to the polls, the US vice president is closing the gap between her 78-year-old rival, who still leads some national surveys.
Harris has focused on Trump’s felony convictions in a hush-money trial involving a porn star and the additional criminal charges he faces since being elected as the candidate. She has also portrayed him as responsible for a wave of anti-abortion measures in Republican-led states nationwide.
The Harris campaign’s ad buy’s size overshadows the$ 10 million advertising campaign Trump’s team announced on Monday, which will launch in six battleground states this week in an effort to counteract the rise in voter enthusiasm and donations for Harris. This marks Trump’s most significant ad purchase since January.
