Ah, intercourse: We’ve all done weird, terrible things in its name. ( One time, I actually went to a Goo Goo Dolls concert! ) Yet though we fancy ourselves cultured, intelligent people, the truth is that we’re semi-evolved barbarians who are still steered by personal feelings. It’s our duty to manage these impulses, of training, but we’re personal decision-makers.
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Ben Shapiro is right:” Facts do n’t care about your feelings”. But he’s also wrong, because your feelings do n’t care about facts. They are who they are. Maybe they’re primal, maybe they’re a performance of our environment. However, it’s not surprising that every successful marketing campaign in the previous 50 years was anchored by an personal angle.
Bob Circosta, the wonderful Bob Circosta, who was the first person to sell items on home buying stations, is a legend in the sales industry. He’s personally sold over$ 3 billion in products and, more importantly, developed the sales techniques that are still used on HSN, QVC, and late-night infomercials. Before in his career, he had to angle a very, very dull merchandise: an attachable shelf. The first time he went on HSN, it sold really ill. People did n’t seem to care.
But the next day, he fundamentally changed his ball. Instead of explaining how quick and easy it is to use, he asked the audience to think about their loved ones — their families, kids, grandkids, and ancient friends— and all the people they really care about, but often see again. Imagine if you had a bookcase in your area with the photographs of all the people you really love who could greet you every day and still feel a part of your existence. Would n’t that feel amazing?
Yup: The apps lit up on that one.
Kamala Harris might not be as dull as a shelf, but until Biden dropped out a few weeks ago, nothing viewed her as a powerful, engaging speaker. She was much on profile and quick on charm, yet in a political party that cares so much about personal identity. So, the entire Democratic National Convention was a drawn-out sales pitch that launched a new advertising campaign that altered their communication.
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They mainly relied on mimicking, which is a technique typical in dating circles. We unintentionally imitate those who enrage us and consider appealing in a sexual way. When she tilts her mind, you tilt your head, your words, strengthen, and even how often you inhale and smile did parallel the other person. It serves as a mental tool for developing trust and compassion.
Whoever you are and whatever you are, Kamala Harris is your camera: When you look at her, she wants you to discover yourself.  , If you’re pro-Israel, fantastic! But is she! And if you’re pro-Palestinian, wonderful! But is she!
Salespeople enjoy mirroring because it’s a trick to rapidly develop a powerful sense of intimacy. ” Hey, you can trust me — I’m just like you! In fact, it’s really us against them, is n’t it? But yeah, you ought to get this gorgeous Dodge Dart without a doubt. Woo, what a trip”!
But not just marketers: Mirroring is a beloved instrument of narcissists.  ,
There is a lot of literature about how the two relate to one another. One of the highlights is that” Mirroring is a technique that many narcissists and different manipulative people use frequently to enthuse themselves.” They reflect egotistical editions of their priorities on to them. In some ways, they make you fall in love with a manifestation of your ideal self. ]emphasis added ]  ,
” Persons learn to interact with others by mirroring,” according to Mirror. …Narcissists are exceptional at command and deception. They do n’t have a lot of self-confidence, but they do have the ability to watch others closely and use it to their advantage. A person appears to be able to give you what you want without ever knowing. ]emphasis added]
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” Selfish mirroring is a manipulation tactic used by selfish individuals to create a false sense of connection with another person by mimicking their thoughts, feelings, passions, or behaviors”. ]emphasis added]
Watch closely for Kamala Harris ‘ communication. She’s no making policy-based claims. She has no intellectual center. She’s never even attempting to plan on anything significant. Instead, she’s the greatest Rorschach prospect: When you look at her, you can see anything or whoever you want — just as long as you also notice yourself.
For the Harris strategy, policy positions simply get in the way of their promotion.
In 2016, Donald Trump ran on large tips: Discharge the lake! Build the wall! Clean the business! Make America great once! Agree or disagree, Trump’s deficiencies truly were n’t a lack of motivation.
In 2024, Kamala Harris is running on a system of phrases, recognition, and clear views. It’s the democratic type of Apple’s” I’m a Mac”! ” And I’m a PC” battle from roughly 20 years earlier. Being a Mac was great and wonderful in the Apple type, whereas a Computer was for dorks in a miserable business suit. Kamala ripped a page from the Apple handbook, but this time, the PC is an terrible, terrible, Hitlerish Orange Man.
And the Mac is … you.
Their platform’s complete lackluster behavior is revealed in their obnoxious battle cry,” We wo n’t go back”! With all due value, what the hell does that mean? Kamala Harris is now employed by the West Wing! If she does n’t want to go back, then why is she running for the job?
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Shh. Do n’t ask those questions. Instead, just repeat to yourself:” One of us! One of us”!
