A marketing agency that offers services to companies like Facebook, Google, and Amazon has acknowledged that it uses device microphones to record American consumers ‘ discussions and make custom ad placements.
According to 404 Media, Cox Media Group ( CMG), which is an American television and radio news conglomerate, recently admitted in a pitch deck to investors that it uses artificial intelligence in its” Active Listening” software to” capture real-time intent data” by listening to smartphone users ‘ conversations.
CMG said,” Marketers may match this voice-data with cognitive data to targeted in-market consumers”. According to the company, smartphone customers “leave a files trail based on their discussions and website behavior” that can be gathered and analyzed by artificial intelligence technology.
In a report released last December, 404 Media reported that MindSift, a technology company based in New Hampshire, had acknowledged that it also used data from smartphone meetings to create customized advertising for clients.  ,
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According to The New York Post, Google removed CMG from its” Partners Program” record after 404 Media contacted it regarding the report that smartphones were spying on consumers for marketing purposes.
All marketers must adhere to all applicable laws and regulations, as well as our Google Ads procedures, according to a Google spokesperson who told The New York Post.” When we find advertising or ads that violate these guidelines, we will take appropriate action.”
According to The New York Post, Meta, the owner of Facebook and Instagram, is already evaluating its connection with CMG. Meta does not use your camera’s mic for advertisements, a spokesperson told The New York Post, and we’ve been making this clear for centuries. We’re contacting CMG to let them know that their program does n’t use meta data.
According to The New York Post, Amazon asserted that it would terminate relationships with any businesses that violated the privacy policies of Amazon and that it had not used Mag to promote marketing goals.
