We have n’t seen a real-world example of an Image Playground character yet, despite Apple‘s numerous keynotes, demos, and product videos that it has given examples of its output. Apple has revealed to Plugged the first instance of an image playback that can be seen outside of its pre-recorded keynotes and advertising materials.
This picture of a sweet little puppy wearing a party hat and smiling in front of a birthday cake is not just any ordinary puppy. Her title is Bailey, and she belongs to Craig Federighi, senior vice president of technology architecture at Apple, who created the photo for his family in honor of Bailey’s new day.
Federighi made reference to the picture in an interview with WIRED’s Lily Hay Newman about Apple’s Personal Cloud Compute, a secure server environment created by the company to handle AI process requests that cannot be processed on a user’s system. Apple reps shared it afterwards. It’s Designed policy to clearly determine any AI-generated pictures we release, so that’s why you see the fingerprint on the picture.
Image Playground is launching at a time when conceptual AI tools have been appearing in applications from all the big software companies, with releases from Microsoft, Google, and Meta of program that focuses on performance and creativity. Apple also gives more weight to the practical side of AI in iOS 18, but the company also includes some incredibly entertaining programs, like Image Playground.
You can obtain it through Communications, but it is only accessible as a standalone application. To create an image, you can either enter the description of the image you want to see, select a photo from your photo collection, or choose a concept from our pre-loaded collection. You can also decide between three unique styles including Illustration, Sketch, and Animation. The function is distinct from Genmoji, which enables the use of language prompts to create custom emoji straight from the keyboard.
The only instances of Image Playground’s and Gemoji’s output we’ve seen have been closely controlled by Apple because neither of these generative AI features are currently available in beta ( although a few other Apple Intelligence features are included with the iOS 18.1 developer beta ). Federighi’s adorable dog is the closest we’ll come to seeing an example of something that has n’t been done before the features are released, aside from heavily edited and produced marketing materials. And I’d say it’s a really good one, and it’s not as spooky as the example we saw at WWDC‘s presentation. Great career, Craig.
WIRED’s Lily Hay Newman contributed reporting to this account.
Upgrade: Wednesday at 7: 33 p. This history was changed to include the name of Federighi’s canine.
