Gotta hear something crazy? The majority of PR professionals detest promoting themselves in the press. ( Especially when we represent multiple clients. ) Yet though our audience is sizable and it’s a fantastic program, the majority of people would NEVER read for a publishing like PJ Media. And ignore about pitching yourself , for big TV conversations!  ,
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I know that sounds contradictory because, naturally, we’re trained in advertising connections and are experts at capturing attention. But what gives?  ,
The problem is our customers.
If you’re paying me$ XX each month, you do NOT want to see me on TV promoting myself. You desire to discover YOURSELF on television. That’s what you’re paying me for! If I’m on Television getting renowned while you’re at home reducing investigations, it makes you angry.  ,
So maybe that’s why my recent “prophecy” columns, where I nailed 6 out of 7 predictions about the Harris-Walz campaign ( 85.7 % hit rate! ), struck a brain, and went viral ( making me appear smarter than I actually am ): My point of view is different from that of other social writers, in large part due to the fact that I have spent the past 20+ decades studying and learning how to control it. So it’s a view place that’s rarely heard, especially , in conventional lines.
But if you work in PR, that’s your career.
A client might want to know what the article” Joe Blow is the greatest American who’s always lived!” means. He is beautiful, beautiful, and people love him”! However, no useful publishing did post something like that. Even if you pitched it nonstop for years at once, it would n’t work. Nothing would conceal it. And if you fail to generate cover, your client will move.
PR is a results-driven company.
So you experiment. It’s common for large organizations to distribute several produces throughout the day, and you might reach as many as a thousand or so internet users each time you distribute a transfer. You gain a great sense of the public’s behavior patterns after repeating this for a number of years.
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And you quickly discover that if you want to get your buyer to pay top rates for their protection, you must set your ego aside and focus on either one. Rather, you make it all about the blogger.
The truth is that the majority of clients do n’t do particularly newsworthy things 24/7, and regardless of whether they choose to report on you, they will still have plenty of stories to cover.
Pro Tip: Taking the “with” is the simplest way to increase media coverage.
But you sabotage articles. After you make a ball that fits your client’s agenda, you determine what the media is already interested in.
I’ll give you a specific example: Let’s say you’re a world-famous, media-savvy creationism. Maybe you’ve built an impressive, large-scale recreation of Noah’s Ark, and your financial model gains from tourism, public interest, people buying shirts ( I kinda like their kangaroo for$ 26.99. ), etc.
What kind of PR had be wise?
Well, you’d enhance your online media room and set up a dozen Google Alerts. Therefore, whenever a media channel did a story pertaining to Noah’s Ark, you’d answer within a year and make yourself part of the conversation. ( Hi Ken! )
Finally, your presence does give the story more arms and keep the speech going. When well-known websites like PJ Media embed your link ( which I did just recently ). I think you owe me a kangaroo, Ken. ) it boosts your SEO. That’s how PR professionals game the system!
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Let me tell you everything more: The Democrats are a LOT better at it than Republicans.
The difference is great. The GOP is terrible at PR.
And the reason why they’re so many better is contact: Intellectually, historically, and vocationally, the press is substantially closer to the Democrats. There’s more overlap — there are more opportunities to find common earth. It’s simply organic they’d cross-pollinate.  ,
But currently, it’s gone beyond that.
The two have gotten so near — it’s thus incestual, so net, and so entangled — that they’re nearly the same. Actually, what’s the difference between a blogger at, say, CNN, MSNBC, NBC, or The New York Times … and a Kamala Harris plan employee? Where does one close and the other end?
But if you’re a Democratic planner, you can use this to your advantage!  ,
From Kamala’s anointment through the end of September, the media/Democrats were positioning reports regular with a winning strategy. From manufactured” joy” to Tim Walz being the world’s greatest ( assistant ) football coach, their tone and tactics were undeniable. These were the kinds of stories PR professionals ball when the sun is shining, the birds are chirping, and everything is great.
I do n’t know if they were winning. All I can tell you is that they genuinely believed they were winning.
I was hampered by hurricanes Helene and Milton in October, so I ca n’t tell you the exact time it occurred. But somewhere in the second half of October, vastly different stories began appearing. The setting fully flipped. The comparison was glaring.
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Losing Democratic prospects follow one set of PR habits, winning Democrats follow another. And because the Democrat Party is an institution, it follows a pattern.
Structurally, that’s really the biggest difference between the two parties: I ca n’t predict Trump. I’ve tried … and I’m terrible at it. My prior experience in public relations is unnecessary; he does whatever it takes to get things done.  ,
But the Democrats are unique.
The benefit of the Deep State is its composition. It’s a coherent firm. MAGA runs on Trump, but the Democratic Party may change Obama with Biden, or Biden with Harris, or Harris with Walz, and never skip a hit. The business matters more than the person.
And businesses run on layouts.
Right then, the Democrats are on a losing streak, and it’s getting worse day by day. They’re doing what losing efforts do: They start blaming the citizens. They begin making eager internet images. To bolster sagging videos, they commitment taxpayer money. They express homeowner’s shame. Their indignation intensifies.
Finally, when all that fails, they leak bad reports and turn on each other.
This is why I’m still not backing up the one thing that has n’t yet been confirmed: Tim Walz WILL be cosplaying kooky outfits ( like a tutu). before this is over:  , Offbeat, strange cameos are a Democrat media technique to reboot the tale, restore themselves to a video, and try to come across as fun and relevant. Since Bill Clinton wore a bluesy outfit and played the harmonica on Arsenio, it has always been that approach.
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This is their PR handbook!
See, it’s simple to make predictions when the opposing party follows a predetermined formula and signals every move they make in the internet. ( And apparently, you get a lot of clicks out of it, too. ) But actually, it’s really News pattern recognition.
Who could’ve predicted revelation would be so popular…?