Dell has announced a portfolio of novel AI PCs, combining cutting-edge conceptual Artificial performance with a smooth, streamlined naming convention. Drawing inspiration from Apple’s playbook, Dell’s new tiers — Dell ( basic version ), Pro, and Pro Max— simplify choices while showcasing the company’s push for innovation and user-friendly design.
In addition to the title changes and new products, Dell solidified its association with AMD on Jan. 6 away of Les 2025 in Las Vegas.
” To make finding the right AI PC convenient for customers, we’ve introduced three basic item categories to focus on core consumer needs”, Kevin Terwilliger, VP and GM of the Latitude and Docking business within Dell’s client product group, wrote in a press release.
Introducing Dell, Pro, and Pro Max
One feature of Dell’s brand that remains constant is how device styles are indicated, with the new portfolio including 13, 14, and 16-inch designs. But, common product brands like XPS and Inspiron have been replaced — or streamlined, depending on view — into reduced types: Dell, Pro, and Pro Max.
- Dell does include laptops and PCs for pupil, individual, or entry-level business use.
- Pro adds more powerful Graphics ( from Intel or AMD), and NPUs for relational AI techniques.
- Pro Max adds AMD’s Threadripper computer and is designed for heavy-duty specialized use. On Pro Max tools, AI conclusion and training can be performed.
Time will tell whether these groups, along with the additional groups into the bottom, Premium, and Plus choices, help determine which laptop is best for specific usage scenarios.
The first items to adopt the new labeling program are:
- The Dell Pro 13/14 Premium Copilot Computer.
- The Dell Pro 13/14/16 Plus.
- The Dell Pro 14/16.
- Dell Pro desktop.
- Dell Pro Max 14/16.
- Dell 14/16 Plus &, Dell 14/16 Plus 2-in-1.
- Dell Pro Max desktop.
The new devices may remain accessible throughout the autumn, with gradual produces based on the level:
- Dell Pro 13, 14 Premium, Dell Pro 14 Plus, and Dell Pro 16 Plus became applicable on Jan. 6.
- Dell Plus did travel out on Feb. 18.
- Dell Pro 13 Plus may be released on Feb. 25.
- Dell Pro Max and Dell Pro 13, 14, and 16 Plus does became available in March or April.
In 2025, two fresh 4K features will be released.
At CES, Dell unveiled two new features:
- For professional usage, the 32 and 27 4K Thunderbolt Hub panels from Dell UltraSharp are available worldwide on February 25.
- Dell 32 Plus 4K QD-OLED Check for enjoyment, including AI-enhanced tone, available worldwide on May 22.
Notice: AMD introduced new Zen chips for faster AI, plus a tale Radeon range for entertainment and information creation, at CES 2025.
AMD and Dell enter commercial partnership
For the first time, Dell became a commercial partner with AMD. This means that Dell Pro tier corporate computers will use AMD Ryzen AI PRO processors.
In a press release, Jack Huynh, SVP and GM of AMD’s computing and graphics group, stated,” We’re incredibly proud to collaborate with Dell on the next generation of commercial PCs powered by the AMD Ryzen AI PRO processors. Ryzen AI PRO CPUs are built to handle today’s workflows and tomorrow’s AI demands, and when combined with the power of a Dell PC, they create the perfect combination for the enterprise.”
The partnership could be at the expense of Intel, which has fallen to Dell’s lower consumer tiers.
TechRepublic is covering CES 2025 remotely.
