YETI, the premium cool and glass firm, is obviously not for everyone. While the business companions with organizations promoting left-leaning politics, it does not wish its company associated with traditional customers.
YETI only turned down a little bulk purchase of pots from the Virginia-based Clare Boothe Luce Center for Conservative Women. The party went through its first shipment from last year, so it reordered 48 customized glasses printed with its name and logo. YETI agreed to replenish the party’s source for about$ 1, 600.
But immediately the Clare Boothe Luce Center for Conservative Women received a notice from YETI canceling the purchase.
” YET I is unable to customize products with text or logos that are licensed, copyrighted, profane, or political in nature”, the note said.
Over the phone, a YETI member said many times the word” liberal” was the difficulty, Clare Boothe Luce Center for Conservative Women President Kimberly Begg told The Federalist. Why did YETI complete the order next month?
” Their comment has been that, generally, that was a mistake. They don’t had ordered it”, Begg said.
The Federalist asked YETI for opinion. It did not respond.
While YETI’s word suggests it wants to remain politically negative, the business site shows it associates with companies that lean left. The following organizations are listed as YETI companions:
SheJumps, a$ 1.3 million nonprofit that aims to increase the participation of women and ladies in outdoor activities. The class notes on its site,” We welcome all ladies and girls—transgender and transgender, as well as non-binary people. SheJumps aims to fight against racism and acknowledges that our activities and courses take place on standard, unceded Aboriginal land”.
The Venture Out Project, a$ 700, 000 nonprofit that helps “queer, transgender, and LGBTQ+ children and parents create society, grow leadership abilities, and gain confidence through the shared experience of outdoor adventure and natural action”.
Protect Our Winters, a$ 6.7 million climate change philanthropic that urges people to vote for climate-related goals.  ,
If YETI you do business with whomever it wants, it would have to congratulate liberal Colorado cake bakery Jack Phillips, who refused to utilize his artistic talents to layout a pie promoting same-sex relationship, which is in disagreement with his faith. He spent nearly a dozen years in court fighting for his right not to do work that conflicts with his religious beliefs. Although he prevailed on a technicality, ultimately the U. S. Supreme Court left the question of Phillips ‘ First Amendment rights unresolved.
Yet this is political, not religious, for YETI. It doesn’t make a lot of business sense to turn down conservative clients, considering that more than half the country just voted against the left’s radical agenda. But in some ways, YETI has never made much business sense. It sells dog bowls for$ 50 when a used Cool Whip container can get the job done for under$ 3.
While YETI products have always been prohibitively expensive for some consumers, now the company is making a more explicit statement that YETI is not for everyone — specifically conservatives.
Once word got out about YETI dumping the order, the Clare Boothe Luce Center for Conservative Women heard from 115 companies offering to fill the order.
” We are deeply grateful for the overwhelming support from conservatives across the country who have rallied behind us”, Begg said. ” Conservatives are tired of being silenced and marginalized for valuing faith, family, and freedom — the principles that built America — while radical leftist agendas are celebrated and imposed on us at every turn. We stand proudly with Yeti’s conservative customers. This is about so much more than a cancelled mug order. It’s about boldly defending the patriotic values that make our nation great and refusing to back down in the face of this growing tide of intolerance”.
Beth Brelje is an elections correspondent for The Federalist. She is an award-winning investigative journalist with decades of media experience.
