There’s an ancient part of selling tips. It’s been quoted by all the excellent business thoughts of our time, including the creator of Kramerica:
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“You don’t sell the steak, you sell the sizzle!”
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Alas, Cosmo Kramer is bad. The best strategy isn’t to” sell” the steak or the sing. Instead of accentuating the actual product ( the steak ) or the appearance and/or excitement ( the sizzle ), it’s better to lead with something else.
But what?
Well, believe about Victoria’s Secret: Would they promote the strength of their stuff? The quality of their fabrics? The innovative elegance of their makers? Or… are they ( ahem ) accentuating something else?
Axe Body Spray gets it:
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” If you to become sexually harassed by TSA officials at the airport, purchase Axe Body Spray”!
It’s the oldest method in the advertising book: Don’t buy the steak or the sparkle, offer the desired advantage. You want your visitors to powerfully — and physically — imagine how AMAZING they’ll think about themselves when they use your goods!
Even when it’s ridiculous and totally impossible. ( Axe Body Spray sucks, it’s a babe-repellant. Don’t ask how I know. ) The strategy works best when you personalize the information. That’s the key element: The more intensely your market experiences the personal advantage at the end of the rainbows, the better your sales.
Businesses, of course, already understand this. And you can bet your]tushy ] we use it. But there’s an unexpected benefit to its accessibility: If you reverse-engineer a sales angle, it reveals the truth about an market. ( Or, at least, how that audience is perceived. )
Those funny Axe Body Spray commercials revealed anything that’s definitely true about men: We’re eager, anxious, and have Strangely exaggerated thoughts about women. ( And how! ) Even though the campaign was intentionally comedic, foolish, and over-the-top, it also highlighted important beliefs about the male psyche.
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Now, in the Democrat Party, a new wisdom is being revealed. You can see it in its latest selling, it’s unveiled via the language of liberal lawmakers and leftwing experts. And this” reality” says anything deeply troubling about the path of the Democrat Party:
They’re then the celebration of bigots, whites, and xenophobes.
Fox News released a tale tuesday:” Dems bang Elon Musk, Melania Trump with racist problems: ‘ Go back to South Africa!'”
Second, liberals said Trump was “literally Hitler”. Therefore they called Elon Musk “literally a Nazi”. But in doing so, they painted themselves into a corner, because the Hitler/Nazi similarities were already so over-the-top, they were the political version of an Axe Body Spray advertising:
Democrats are hungry, uncomfortable, and have Excessively unrealistic thoughts about Trump.
( That’s the scientific formula: Axe Audience is to Women = Dem Audience is to Trump. Both are utterly baffled and/or intimidated by the other. )  ,
However, after getting “rejected” on Election Day, the Democrats have turned into democratic Incels. The Fox News content detailed their nasty descent into prejudice:
Since President Donald Trump’s returning to the White House, Democrats have made racist remarks about DOGE key Elon Musk and first lady Melania Trump.
Some of the group’s officials have frequently complained about Musk’s country of birth being South Africa and told Trump to look into deporting his wife, who was born in the former Yugoslavia.  ,
Speaking at an anti-DOGE rally in Los Angeles March 22, Rep. Maxine Waters, D-Calif., suggested Trump should research and possibly deport the first woman.
” When he]Trump ] talks about birthright, and he’s going to undo the fact that the Constitution allows those who are born here, even if the parents are undocumented, they have a right to stay in America. If he wants to start looking so carefully to get those who were born here and their families were undocumented, sometimes he had to first look at Melania”, Waters said on step at a protest in Los Angeles, several videos posted to social media show.  ,
” We don’t know whether or not her kids were documented. And maybe we better just take a look” . ,
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Confident. We didn’t trust those immigrants, can we? ( Fun fact: In 2026, Melania Trump will observe her 20th anniversary of being a U. S. member. May be one terrible gathering at Mar-a-Lago! Hope I’m invited! )  ,
… I guess I’ll have my Hammer Body Spray?
In 2027, Elon Musk will observe no his 20th, but his 25th celebration of being a U. S. member. Instead of being impressed by his Magic Celebration, Democrats are using his country-of-origin against him:
Liberals, however, have reserved some of their most vociferous problems for Musk, who immigrated to the U. S. in 1995 and became a member in 2002.
” It was fascinating yesterday. I was watching a film of an appointment of Elon Musk with one where he said that the Italians may be in Italy and the Chinese may be in China. My question to Elon Musk is, what the hell are you doing here in America” ?]Rep. Nydia Velázquez, D-N. Y. ] said while speaking at an occurrence outside the HUD Department.
That’s straight, Rep. Velázquez! What’s Elon Musk doing in OUR land? GO BACK TO AFRICA!
Yet before Musk took the helm at DOGE, far-left Rep. Jasmine Crockett, D-Texas, slammed him during a Jan. 20 meeting for not being born in the U. S. while suggesting he supported racism.
” ]Musk ] went from being the dork that was jumping around on stage to allegedly being this amazing genius that’s going to save this entire country, the country he wasn’t born in and a country that maybe he doesn’t agree with, the idea of a Democratic Republic, considering the fact that he may have been more so on the side of apartheid”, said Crockett.
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” The land he wasn’t born in”, eh? Guess we didn’t believe those sly foreigners. ( They’re not like you and me. )
Rep. Gerry Connolly, D-Va., piled on further, suggesting in a February meeting that Musk was reverting to a totalitarian state of mind according to his North American history.
” I think that’s a leftover from Elon Musk’s South African heritage, and maybe he’s falling too far back on the apartheid system of government that was a fascist form of government”, said Connolly.
Hmm. You mean, we should be suspicious that immigrants might carry the cultural imprint of their country-of-origin? Sounds like a splendid argument for banning migration from the Middle East, Latin America, and elsewhere. Just a little weird to hear this argument from the party that threw a conniption fit whenever Barack Obama’s cultural ties to Kenya were raised.
During the Obama years, we were told it was “racist” to connect President Obama’s biases with that of his Kenyan father. (” How dare you condemn the son for the sins of his parents”! ) But today:
Musk is vapid. He should’ve learned in South Africa how people resist for freedom and democracy. Why can’t you understand? The Ukrainians are fighting for the same thing which his parents tried to deny black South Africans https ://t.co/s0bOPBtvUA— Steve Cohen ( @RepCohen ) February 21, 2025
Rep. Ilhan Omar (D-Minn. ) is originally from Mogadishu, Somalia. You’ve gotta keep that in mind to fully appreciate her astonishing lack of self-awareness:
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” Squad” member Rep. Ilhan Omar, D-Minn., also suggested Musk did not care for democracy because he came from South Africa.
” Elon Musk, who grew up in apartheid, Trump who worships dictators around the country, and strong men, are not interested in our constitutional republic”, Omar said.
Interestingly, Omar and Musk both arrived in America in 1995. ( In an alternate timeline, maybe they walked by each other in the airport. ) It’s unclear why someone of Somalian origin is any more or less trustworthy than someone from South Africa.  ,
The Democrats are trying to scale a political mountain, but they better be careful: The slope is awfully slippery.
Fox News noted that Elon Musk’s opposition to apartheid has been long established:
Despite these claims, a Snopes fact-check found the reason Musk left his birth country in the first place was to avoid military service because he did not want to fight for an apartheid state.
Furthermore, Musk discussed his South African upbringing in a 2013 interview:
INTERVIEWER: You grew up in South Africa. [ …] You were in the army there?
MUSK: No. I left at 17. Well, in part, in order to avoid conscription in the army.
INTERVIEWER: Oh, you left so you didn’t have to deal with the army.
MUSK: You know, spending two years suppressing Black people doesn’t seem to be a great use of time.
It’s 2025, and one political party is still screaming,” Go back to Africa”! at its enemies. And it’s not the Republican Party. Today, the Democrats are actively trafficking in bigotry, racism, and xenophobia.
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Frankly, it stinks.
( Even worse than Axe Body Spray. )
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