Move forward when untrained poker players mountain. It’s a timeless “tell.” They are aware that their hand is weak, so they lean close to the table and breath out their neck in an unintentional bid to show power:” I’m not susceptible! No sirree, please! My hands is powerful! You might want to “drop out”!
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The opposite is true, in contrast. A novice poker player has a tendency to lean forward when they tend not to want to frighten off the other players:” Oh, couldn’t drop out!” I’m no making threats. View? I appear to be completely accommodating while leaning backwards. Be! And this stay bringing in more money”!
However, these “tells” don’t labor for professional athletes. They’re also sophisticated. Instead, they use bend to put their competitors on the verge of military benefit.
A man named Phil Gordon taught me about wobble. One of my first PR assignments was his role as the casino analyst on NBC/Bravo’s” Celebrity Poker Showdown” Television show. ( He also beat me at the pool by using a mop handle as a cue. ) He thought that was very interesting. By doing something so disturbing, obnoxious, inappropriate, or strange, in Gordon’s opinion, he’d set opponents on notice rather than make defensive ones.
Whatever it takes. Hey, if it’s good to blow the wind, let’er blow. ( And I hope the casino is well ventilated. )
Another professional poker player I repped performed well in the World Series of Poker, primarily because he could place bets without looking at his accounts, scurry around the board like a loony-tune, and act completely absurd. He didn’t win, but he did it again, revealing a crucial lesson: In zero-sum negotiations, it’s the winner who (usually ) prevails.
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Even if you don’t have all the cards in hand, you can take a lot of hands.
We’re just about to start a world casino match between Donald Trump and the rest of the world. Because this blackjack battle has it all: Uneven hands, unequal pain points, uneven chips, and uneven tolerances for risk, it’s a interesting foray into three-dimensional game theory.
And there is the biggest, richest prize in world history at play!  ,
Donald Trump views himself as the mastermind behind” The Art of the Deal.” He aspires to be regarded as a wonderful mediator more than anything else. The GREATEST communicator, to be precise! It forms part of his base as a businessperson.
Trump’s best Marketing move would be to impose painful tariffs on all on day one, as he had done before. In this manner, you can frontload the unpleasant reports. The other nations will ( hopefully ) come begging to renegotiate — their hat in hand because the possibility of losing the wealthy, rewarding, ultra-lucrative U.S. market makes’em panic.
Trump generally is turning the world upside down.
After a few weeks of abhorrent, devastating economic news ( which, alas, we’re seeing today ), the news will then quickly change: Every other day, Trump did announce a fresh, favorable tax agreement!
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After the first few governments cave, it may encourage all the other countries to gear up and close deals quickly so that they don’t have to wait too long and become frozen out of the U.S. market.  ,
When done right, it results in a win-win situation: The fresh American metal jump!
There is no guarantee that the other major nations will collapse as quickly, so Trump also has a high-risk strategy. Yes, we anticipate that places like France will live up to their white-flag-waving reputations ( “Je suis un lâche” ). ), but it’s difficult to predict national pleasure. The politicians you score points by” standing up the American troublemaker” in the international nations that intensely despise Trump.
That’s the next biggest issue.
The size of the economy poses the greatest threat: There is always something significant to report despite it being so big! There is a fresh item every time! There is a very real chance that the beat of negative economic narratives will drown out the good stories of new trade agreements, from shares to jobs to prices to a zillion different things.
It has been cut to suicide.
The American people will eventually decide whether or not the suffering of the business conflict was worthwhile. It has the potential to move either approach. Don’t be fooled into thinking then if it goes against Trump because the political cost may be prohibitive.
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The number of possible trade offers that can be signed far outweighs the number of significant economic variables that the media can cover. Which means that the worse it will be for Team MAGA the longer this drags on.  ,
This isn’t a PR conflict that Trump can get over the long term. No adequate ammunition.
That’s the negative information.
The good news is that when you can get the real PR war, you don’t have to win. And it’s no longer a battle of belief if the other nations immediately cave. Because at that stage, there is no longer a combat at all.
A business war is still a battle. And win is the best Marketing.
Only get, baby.
One More Thing: The Democrats are in trouble, but bear with me, the goats are also dangerous. 2025 will either be remembered as the year we suddenly made America Great Again, or as the time it all slipped through our fingers. We require your assistance to be successful! You’ll have access to all of our family of websites ( PJ Media, Townhall, RedState, Twitchy, Hot Air, Bearing Arms ), plus more stories, videos, content, fun, conservatism, and more EVERYTHING! And if you use the discount code FIGHT, you’ll get a Trumpian 60 % discount if you Push HERE!  ,
Thank you so much for your time and thought!