Nike made the decision to support the London Marathon’s April 27th run and began to insult Jews and the kin of the six million German Holocaust victims.
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Some Nike geniuses thought it would be a great idea to “diversify” the mostly white marathon runners (90 % ) who were successful. In order to increase the number of people of color who attend the competition, the company partnered with a class called The Outrunners Running Club.
Despite the training, the meal, and the stress that some runners experience after finishing the race, I’ve never run a workout.
Nike made the decision to include” Not Repeatedly.” Till Next Time” was displayed on a number of billboards along the course. I’m hoping the creative executive behind the signage’s approval has discovered a good, deep hole to hide in.  ,
I’ll never make a purchase from Nike afterwards. photograph. twitter.com/lPx99oOsqV— Eyal Yakoby ( @EYakoby ) April 28, 2025
I’m going to guess that’s not very entertaining right now in the @Nike hallways.
There are so many forced issues.
Not again, ever? Was this promotion professional thinking? ?
A clean of middle-level entrepreneurs may be taking place. Additionally, some high level people. photograph. twitter.com/sz8NXaDZd Z
— Jennifer Sey ( @JenniferSey ) April 28, 2025
Jonathan Sacerdoti, a Hebrew journalist from the UK, described his surprise at seeing those words in the perspective of an advertising campaign in an op-ed for The Spectator.  ,
How was a huge like Nike and all the people involved in the process of conception and execution fail to recognize the most solemn and well-known use of those words? he inquired. Or, maybe they did and decided it did not matter, Sacerdoti wrote.  ,
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Only recently did my article on Yom HaShoah, the Israeli Holocaust memorial day, appear in these websites. In a time when Jews around the world feel increasingly threatened by a new, unabashed surge of hatred and discrimination, it focused entirely on the grave important embodied in the promise of “never again.” I argued that to honor the Holocaust entirely, we must confront modern forms of Jew-hatred, and that “never again” cannot be reduced to a catchphrase. This is not enough to fulfill the commitment.
The posters may have been a marketing ruse to stoke controversy. Clothing properties are renowned for offending numerous people while doing everything in their power to attract attention.
For whatever reason, Nike chose to go with the ridiculous banners, forcing them to resign.
Most critics called on the organization to apologize and increase the understanding of the issue, but acknowledged that the decision was likely caused by more knowledge than hatred. Before the explanation was issued, protest of Nike goods were demanded by some.
Given that competition evening was marked with the 80th commemoration of the independence of Bergen-Belsen, one of the most deadly extermination camps of the Nazi regime, the column took on a certain poignancy.
Nike apologised for any damage that it caused in its explanation declaration.
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Are these persons brain-dead? Or am I? Does the phrase” Never Again” have more to do with my age ( 71 ) than with how relevant it might be for younger people today? I’ve examined the sight of Holocaust survivors. A moving, valuable reminder of their existence,” Never Again” served as a poignant example.  ,
The London posters were a part of a wider campaign titled” Winning Isn’t Comfortable,” which was based on riders ‘ experiences and intended to inspire them to push themselves beyond what they believe is possible.
Relevant: Ed. The University of Pennsylvania allegedly violated Title IX by allowing people to engage in women’s sports, according to the office.
We understand. However, Nike would bend over backward half to avoid offending a transgender or majority people.
We learn what Nike actually thinks of Jews by the fact that the spiritual utterance was trivialized by being included in an advertising campaign.  ,
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