A shocking 75 % of US respondents are deeply concerned about potential negative effects from AI, according to a recent KPMG review, while 45 % assume the risks outweigh the advantages. Further, 55 % of Americans claim to have had false AI-related benefits.
Additionally, 52 % of US-based respondents expressed concern that AI-generated content is rigging elections, and an overwhelming 85 % are calling for laws and measures to stop AI-generated misinformation.
Customers want more regulation of AI.
Only 29 % of US consumers, according to KPMG’s report,” Trust, Attitudes and Use of Artificial Intelligence: A Global Study 2025,” think that current regulations are sufficient for AI safety, and 72 % think that more regulation is required. 81 % of US consumers would be more likely to trust AI techniques if laws and regulations were in place, according to the report.
However, 43 % of Americans trust the government to create and use artificial intelligence, preferring to put their trust in universities, research organizations, medical services, and large tech companies to create and apply AI in the government’s best passions.
Embarrassment and abuse of AI at work
69 % of businesses are using AI at work, and 67 % of workers are using technology to increase their productivity.
However, there is a fine line between appropriate use and misuse: 44 % of employees report using AI in deceptive ways, including by posting sensitive company information and intellectual property to AI platforms ( 46 % ), infringing on rules, and putting their company at risk.
Almost half of the US workforce polled acknowledged that AI problems caused them to make mistakes in their jobs. Additionally, 53 % of people have taken their own AI-generated content.
These issues show” a considerable difference in leadership and increase serious concerns about clarity, social conduct, and the accuracy of AI-generated content,” according to Samantha Gloede, trusted enterprise leader at KPMG, in a statement. This may serve as a wake-up call for companies to provide thorough AI education to manage risks and maintain trust.
Need for AI to be more reliable
The disparate responses to AI reveal a growing gap between its advantages and disadvantages. There is a pervasive fear of intrusion, especially as misconceptions spreads more quickly as AI demonstrates its power to alter sectors.
Implementing clear management guidelines, scaffolding, and accountability will increase the trustworthiness of the technology, according to the report.
How to Maintain Trustworthiness of AI from TechRepublic Premium Access
Methodology
The study’s results are based on a study of more than 48, 000 people in 47 nations between November 2024 and January 2025, including 1, 019 US residents, according to KPMG. This article focuses on actions from Americans.
KPMG International collaborated with the study team from the University of Melbourne to conduct the study.
