Apple is considering adding Artificial to Safari’s search functions, the agency’s senior vice president of service Eddy Cue said during Google’s competitive trial on Wednesday, according to Bloomberg.
Cue’s speech sent ripples through marketplaces, with Google family Alphabet’s share falling 7.3 % amid concerns that Apple might stop its beneficial package of making Google the definition Safari search engine.
Apple is considering partnering with OpenAI, Anthropic, or Perplexity AI
Apple is “actively looking at” revamping Safari seek to include AI, Cue said during testimony in the national antitrust case against Google, according to Reuters. He indicated Apple perhaps mate with OpenAI, Anthropic, or Perplexity AI to power AI-driven research findings.
Scans on Safari decreased for the first time last month, Cue said. He attributed the change to people turning to AI otherwise.
Google claims the number of queries on its platform from Apple devices and platforms is holding steady.
Google in flow and on test
Despite Apple’s plans to change Safari seek being merely inside and experimental at this time, the data struck a blow to Google’s stock price at a terrible time for the search engine giant.
Notice: Google’s DoJ Antitrust Trial: CEO Says Sharing Search Data May Get’ De Facto Divestiture ‘
Google pays Apple about$ 20 billion a month to make Google seek the default effect when a person types a search into Safari’s tracking table, which is the primary website on smartphones and other Apple products. Reuters estimates about 36 % of Google’s search advertising revenue comes from Safari.
Google CEO Sundar Pichai said last month that Google may include its Gemini AI on new Apple phones in the future, although, since his statement was part of an antitrust trial, many things may change by the time Apple and Google finalize any such partnership.
In the latest trial, the federal court found Google had violated antitrust law and is now considering whether Google might have to spin off its ad service, browser, or search engine.
A change in the way default web searching works could shake up the ad industry, which Google search transformed. Meanwhile, OpenAI is considering inserting ads into ChatGPT answers.
