Norton has introduced Neo, a website with a built-in AI assistant, which is now available in earlier exposure in the US as the collection between AI-generated solutions and standard search results continues to blur. User opinions is a key factor in the company’s development, the company is constantly seeking out.
Neo flips that active, according to Howie Xu, key AI and development officer at Gen.” Traditional browsers were built for a unique era, focused on stable search and regular organization through tabs, bookmarks, and history,” curating content and tasks so you can concentrate on what really matters.
The website utilizes both frontier models and a custom design, the Neo Model from Gen’s AI Lab. Neo plans to provide options for using only the Neo type and just working directly in the future, Xu told TechRepublic. Data is processed both locally and on the cloud.
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The goal is to improve AI production.
Neo, according to Norton, aims to get rid of routine searching tasks like sorting through pages of search results by hand.
The Magic Box, an AI-powered talk windows that serves as the main connection point, is at the middle of Norton’s software. The assistant was created to assume user requirements and improve the user experience.
An AI assistant uses browsing history to determine what it believes to be the most important content in order to accomplish this. The AI associate searches the internet for solutions to natural language queries and searches for answers on the fly. Users can view the resulting references in a demo windows.
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Although the present AI models, such as ChatGPT and Google Gemini, can access online search, they do not have complete control over the browser environment. Google is working on connecting Gemini to its solutions like Google, and Microsoft made an effort to close that gap with its Recall have. Norton found a balance where the AI only has entry to the user’s device’s full computer and not any other browsers. Users who are concerned about private may find Norton Neo’s position to be more appropriate.
Neo also has programmed tab business enabled by the AI assistant, which Microsoft Edge partially supports, though without any AI integration.
In addition, spoofing and ad blocking are included.
Pro comes with built-in advertising blocking and safety features as a Norton solution. Additionally, dubious website addresses that could lead to malware or hacking attempts are detected by an AI-driven URL sensor called Norton WebShield.
A long-known virus firm called Norton first released a privacy-focused computer in 2023. Gen, who was formerly Symantec, owns the business.
