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    Home » Blog » Salesforce Buys Informatica to Enable Its ‘Next Phase of AI-Driven Growth’

    Salesforce Buys Informatica to Enable Its ‘Next Phase of AI-Driven Growth’

    May 27, 2025Updated:May 27, 2025 Tech No Comments
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    Signage hangs at an entrance to Salesforce Tower in Indianapolis.
    Amazon .com Photo

    On May 27, Salesforce announced that Informatica will be acquired for about$ 8 billion. With a focus on enabling the company to offer more intelligent, agentic AI service, Informatica’s full systems load will be integrated into the Amazon habitat.

    According to Salesforce’s president and chief running and economic official, Robin Washington, the integration will take place “on a quick timeline.” In the event of regulatory approval and other usual closing conditions, the deal is anticipated to shut in Salesforce’s fiscal year 2027.

    According to Washington, Salesforce plans to “increase our business differentiation” by accelerating its agentic AI products.

    Amazon and Informatica are working together to “drive AI-driven rise.”

    Salesforce’s extensive marketing and distribution teams will help Informatica’s cloud-native platform across its client base.

    According to a press release, Salesforce may use Informatica resources to build a unified structures to “enhance Salesforce’s trusted information foundation, which is essential for deploying strong and accountable agentic AI.” Data value, protection, leadership, and metadata management are among the many services offered by Informatica.

    Diorama, MuleSoft, Salesforce CRM programs, and more will be able to use Informatica information management with AI.

    According to Washington,” This proposed merger will be a key facilitator for Salesforce’s next phase of AI-driven growth.”

    Notice: An error in GitLab Duo, an AI scripting assistant, made it possible for danger actors to elicit covert prompts.

    More of the AI policy that is essential

    Amazon did assist AI-related auditability, tracking, and regulatory conformity using Informatica’s integration, library, and data lineage tools. Salesforce’s AI agents can get, view, and work on business data with greater accuracy thanks to the metadata provided by Informatica. In order to ensure the accuracy of business data as interpreted by AI, Salesforce also intends to put Informatica’s MDM, data excellent systems, and policy management.

    Picture an AI representative that goes beyond understanding the origin, change, value, and governance of raw data points, according to Steve Fisher, president and chief technology officer at Salesforce, in a press release. All kinds of businesses may benefit from this clarity and a unified Amazon and Informatica answer, making more accurate AI-driven decisions.

    Amit Walia, chief executive officer of Informatica, said,” Joining forces with Amazon represents a major step forward in our quest to provide AI and data to living by empowering businesses with the transformational power of their most important asset, their data.”

    Last year, Salesforce made an attempt to acquire Informatica.

    According to the Wall Street Journal, Salesforce outbid several other companies that are circling Informatica, including Thoma Bravo and Cloud Software Group ( formerly Citrix Systems ).

    In 2024, Salesforce and Informatica attempted to reach a deal that would have allowed Informatica to be valued at about$ 10 billion, but they were unsuccessful in reaching final terms.

    Before Salesforce, it had been acquiring businesses, including MuleSoft, Tableau, and Slack, which it introduced in 2021.

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