Telling the truth is sometimes the most effective PR tactic. It happens a bit that, of all the alternatives available, telling the truth is your best option.
Customers detest that!  ,
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” Why the devil am I paying you money if I’m just gonna tell the truth?! I could have accomplished that alone. If there are no smoke, mirrors, or special acts, they are disappointed.
Alas, most of the time, a client’s PR choices are fixed. The “facts on the ground” nearly always limit your choices. Real keeps you grounded, especially in outcome-based endeavors like PR, because I can’t” market” a story that isn’t reliable.  ,
People, if you jump straight out of a second-story creating many times, you’ll feel in gravity as well.
Chris Rock remarked in his 1999″ Bigger and Blacker” show that “man is only as honest as his choices.” ( And 19 years afterward, in a bizarre accident, Rock admitted to cheating on his family and destroying his wedding. ( Whoops. )  ,
No comment on the male part, but Rock was absolutely, 100 % right if he was talking about PR. We’re largely limited by our possibilities the majority of the day.
What happens when there are no restrictions, though?
Just as a crazy theoretical, what would happen if the mainstream media were so far up one political party ‘s]colon ] that they believed EVERYTHING it said? They also accepted it as church, no matter how far away it may be from reality.  ,
What next?
Therefore, you get something called” affordable scams” in that case.
Jake Tapper of CNN and Alex Thompson of Axios have been busy promoting their tell-all reserve,” Original Sin.” Tuesday, they broke food with Bari Weiss. How’s the URL:
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The Biden team’s post-election boasting is particularly galling because they don’t feel guilty about keeping Biden’s animosity hidden from the British people. There’s zero remorse over their intended Folgers Stones taste-test transfer of President Biden with President Autopen.
Rather, it is entirely false. They are glad of their lies! But pleased, in truth, that they don’t avoid bragging about it.
At the 1:19:35 tag, watch this trade:
You’ll realize that days before the fatal debate that we’ve been discussing, The New York Times published a report that claimed the Trump video clips were” cheap fakes” and that they appeared to be kind of lost and disoriented.
ALEX THOMPSON: I have a great narrative about this. So, when we were reporting the guide, I recall speaking with a very senior White House official who was generally made to say,” Yes, he was terrible, we shouldn’t have run him again, yes, he was actually struggling,” but they kind of got in my face. They said,” You people, like, bought some of our roll, and they specifically mentioned the”cheap fake” thing.” They were like — this person —  ”, We could not” — at least, they were speaking for themselves — they were like”, I could not believe we got those stories placed. emphasis added]
Yet the brain-dead Biden White House was shocked by the stupidity of the mainstream media!  ,
I couldn’t believe we were given those stories,” and “is a PR pro’s brag when a bad, stupid ball defies the laws of gravity and apparently flies.” ( Yes, I understand the feeling. ) I once found a sales guru on Ad Age’s cover, claiming that he could sell hairbrushes to bald men because of how well-heeled he is. If you click on my profile pic, you’ll probably figure out how I came up with the pitch. )
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Related: CNN’s The Epiphany of Saint Jake Tapper
At the 1: 20: 42 level, Jake Tapper gave more information about the” low bogus” con-job:
BARI WEISS: …It is our job to distrust lawmaker roll.
Okay TAPPER: …so the” low fake” thing is so interesting to me, and we [tell a little about the pitch and planning of their book].” Low fakes “is such a fascinating issue. Cheap fakes “is a word that this Harvard teacher or expert on propaganda came up with as a enjoy on” strong scams. We all know what strong scams are:” We use technology to make it appear as though Bari Weiss is saying something she would not state.” Cheap Fakes is very sweet, by half as much. Because it doesn’t use technology, it’s really processing, and is only intended as a perform on serious fakes. So, for example, Joe Biden, at the celebration of Normandy, is sitting along and they’re announcing Lloyd Austin, and he freezes in place. Why does he sag in his position? He shivers because this person must put a lot of effort into him. It is a great effort for this gentleman to walk up. So they wait until they’ve finished introducing Lloyd Austin, and then he just freezes in position until he sits down. He is merely freezing in the video without snoring. It is a picture of something unusual. A person who is implacable is shown in a video. It’s not a clip of a man freezing without cause, which is one of the reasons the White House was able to sell this” low fake”” thing is because there were edits that they were allowed to use,” Look, it’s not even true, “or” It’s not good. ” When he’s wandering off at the G7 in Italy, he is wandering towards a bunch of troops. That does not change the situation in any way. Although it is still odd and Prime Minister Maloney is also bringing him back, the change of never showing that he is actually walking toward a parachute allowed the White House to successfully tell some writers that I am not defending the White House here, I just want people to understand I’m not defending it — I believe those two documents, I may be wrong — but some mainstream media companies have the misconception that these are” cheap scams.” ” Now, I didn’t think so. Despite what I believed to be edited, there were some weird moments. I believe that is a case of a gullible press and the White House using edits that weren’t necessary to advance an argument to the point where even Alex was told,” I can’t believe you bought it.
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Let’s overlook Jake Tapper’s self-congratulatory back-slapping. ( I am aware of it, especially given that he spent the majority of his past half-decade transporting water for the Biden White House. ) But first let’s examine the bigger picture:
The Biden White House now admits to conning the media over” cheap fakes. ” So, it beckons the obvious question: How many outlets were foolish and foolish enough to fall for it?”
Here’s your list of reproaches:
CBS News: Misleading Biden videos go viral
The NBC News: Biden campaign blasts what it refers to as” cheap fake” viral videos.
Joe from MSNBC on” cheap fake videos”
Al Jazeera: White House says Joe Biden is a victim of ‘ cheap fakes ‘
The New York Times: Biden Battles Age Confidences and a Trail of False Videos
How Republicans attacked Biden using” cheap fake” videos, according to The Washington Post
The Hill: ‘ Cheap fake ‘ Biden videos burst into national spotlight
Biden’s implausible GOP videos are becoming popular on MSNBC. The fact-checks have a hard time keeping up.
Poynter: ‘ Cheap fake ‘ videos, and the phrase itself, take 2024 election’s center stage ( Note: This title is also used in a head-scratching PolitiFact” debunking” of these videos, which warned readers:” ‘ Cheap fake ‘ videos of President Joe Biden that have been selectively edited or taken out of context to undermine his mental and physical fitness have inundated social media and are the subject of political spin.” )
Newsweek: White House Calls Biden Videos” Fake,” causing Republican Outrage.
Deadline: Joe Biden” Cheap Fake” Videos Parrot GOP Talking Points
News Nation: ‘ Cheap fakes,’ explained: How manipulated media hurts candidates
Did Joe Biden’s G7 video, which was made up, appeal to you on MSNBC?
White House sighs at” cheap fake” Biden video, according to The Independent.
Rolling Stone: ‘ Cheap Fakes ‘: Republicans Target Biden Over His Age With Deceptive Videos
London Evening Standard: White House denounces Joe Biden’s” cheap fake” videos
White House Slams” Cheap Fake” Videos of Biden” on CNN Audio
The Wrap: The New ‘ Cheap Fakes’ and the Coming Presidential Debates
AP News: Seeing is believing, right? Not necessarily when Biden and Trump are on video.
The Hill: White House slams’ bad faith videos that claim to show Biden confused
Conspiracy Theorists Aren’t Even Bothering With Biden’s Debate Performance, According to WIRED:
The GOP Operative Making Those Viral Frozen Biden Videos, according to The Daily Beast
Snopes: The Facts About Biden’s Purported ‘ Freeze Up’ ( Note: Snopes STILL hasn’t updated this 2024 story about” cheap fakes, “telling readers:” We will update this story if we find or receive any further facts or official statements to add to the article.” )  ,
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” I can’t believe you bought it,” I thought.
Yeah, I kinda can.
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