Streaming retailers are discovering that after 70 years in business, the old, exhausted, decrepit broadcast network may have figured some points out.
And it all comes from players freaking out about” churn.”
” Churn” is what intelligent streaming customers do. After squandering up everything on one streaming services, they switch to another and reschedule that one. These educated consumers see all they want to see on all the streaming services over the course of a year for the price of one license.
This is possible because streaming services typically end a whole year of TV at once and then postpone it on the streaming service, allowing users to watch the entire season whenever they want.
The concerns are clear. Alternatively of watching a ten- event display over two- and- a- third months, subscribers watch it over the week-end. Subscribers can do the same at a later time if the display is kept on the company for life.
In other words, there is no interview tv on the players. Well, then that cable/satellite Television is dying and most streaming services are making little to no money, that has to change. The original idea to end” churn” was to spend billions and billions producing ( literally ) hundreds of streaming shows. That did n’t work. Too many garbage was produced, and since the shows that people did love could become binge-watched in a few days, it was a lose-lose to the cranks.
Then there’s the fact that no matter how many thousands a Disney + or Netflix pour into a fame series filled with cheap film stars and unique effects, it’s still the old standards that rack up the most streaming days: Law &, Order, Matches, CSI, Grey’s Anatomy, NCIS, Chicago PD, Seinfeld, Big Bang Theory, The Office, etc.
And so, points are about to alter:
From a business perspective, players have even realized that while long-running procedurals they’ve acquired from broadcast and cable can maintain some of their clients satisfied, it would be wise to create some of their own as a way to prevent the customer attrition. Additionally, the bank should n’t have to worry about the price of those larger orders.
Translation: we are finally about to see more comfort TV from streamers, which means an end to this woke, everyone- is- gay, political crap that is bankrupting the studios.
Then there’s this:” That includes embracing TV commercials, which is why outlets like Netflix and Amazon’s Prime Video will be present at upfronts week[. ]”
Translation: The disruptors were wrong. People are willing to watch commercials—as they have for decades, duh—especially if they come , with a price reduction.
Then there’s this:
You might be interested in seeing that some of the new programming that streamers will be showcasing resembles the fare that has been a part of the broadcast lineups since the beginning of TV . Live events? With specials like” The Greatest Roast of All Time: Tom Brady,” Netflix is getting into it in a big way. Mega sports deals? According to reports, Amazon is making a significant play for the NBA with Thursday Night Football.
Translation: Appointment TV is about to hit the streamers. No churn from football fans occurs at least throughout the season when a football game is held on Thursday night. You want to discuss the Tom Brady Roast at work the following day? You better watch tonight.
This is the future:
“ER” creator , John Wells , is just the producer to bring the procedural drama format into a new era. With their upcoming Max series” The Pitt,” he and another “ER” veteran R. Scott Gemmill are updating what they did 30 years ago for broadcast and bringing it back to the streaming era. Produced through Warner Bros. TV,” The Pitt” is a medical procedural, starring “ER” alum Noah Wyle, and has been picked up for 15 episodes by Max. The show has been designed to be financially sound, with no box office crook demanding millions of dollars per episode and no outrageously high prices. By comparison to recent years, the show’s budget is about$ 5 million per episode, which is a steal.
Translation: Noah Wyle is a TV star, a tried- and- true TV star ( ER, Falling Skies ), but he still comes a lot cheaper than a movie star. Plus, The Pitt will not drop all 15 episodes at once. It will be a weekly series, not” a$ 20 million episode with enormous special effects or anything like that.”
If you enjoy The Pitt, you ca n’t churn for at least four months.
The question is now: After the 15 weeks have passed, will Max let people watch all the episodes, or will they temporarily stop it?
You can read more about Hollywood’s problems , here.
John Nolte’s first and last novel, Borrowed Time,  , is winning five- star raves from everyday readers.  , You can read an excerpt , here and an in- depth review , here.  , Also available in hardcover and on Kindle and Audiobook.  ,
