At a cursory glance, they seem like two vegetables in a capsule or two beans in a tank – or, possibly, two individuals in a mobile:” convicted felons” Donald Trump and second son Hunter Biden.  ,
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If the electorate believes they have dishonestly abused the court against their political opponents, the Democrats may win in November. That is why Hunter Biden’s conviction was a godsend: a sacrificed lamb who was unexpectedly trapped in a thornbush. It allowed Democrats to argue that the judiciary must be actually- handed, apolitical, and entirely reasonable. ” See, we did n’t only target Trump. The President’s son was n’t spared either! Hunter Biden’s conviction proves that justice is blind” . ,
The GOP must proactively dismantle this argument, or they’ll fail to capture the post- felony messaging: Trump’s convictions mean nothing because they’re the end result of a weaponized, politically biased judiciary that’s wielded by liberal hacks, cronies, and anti- MAGA activists. If the convictions of Hunter Biden and Donald Trump are viewed as ( more or less ) equivalent, Republicans cannot win the PR war.  ,
Why?Â
Because of how audiences process information. Let me explain:  ,
Most people do n’t know this, but the home shopping channels ( HSN, QVC, etc. ) Because they have meticulously tracked and monetized the data for decades at a time, 24 hours a day, and 365 days a year, they probably have the best institutional knowledge of how audiences respond to sales messaging in real-time. DPM stands for Dollars Per Minute, which is the formula used by home-shopping channels to optimize minute-by-minute TV sales pitches.  ,
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It’s also why virtually every infomercial is structured identically: First, you have to tell the audience what the problem is overtly, otherwise they’re unreceptive to your solution. (” Oh, no! Not again! Do n’t you hate it when …” ) Then, you delve into features and benefits and tie it all together with an emotional, urgent call to action. Eventually, you repeat the messaging at around the five- minute mark because audiences ‘ attention spans are limited. This formula was n’t accidental, it was the byproduct of nearly 40 years of DPM testing and analysis.  ,
However, when audiences listen to your sales pitch, if they have an obvious concern or perceive a logical disconnect, they’ll tune you out, and your DPM crashes. Instead of making a sale, your audience fixates on their unresolved questions. ( This is why infomercials and home-shopping channels frequently say,” You’re probably wondering how we can afford to sell such a fantastic product for the low, low price of$ 19.99!” ). Well, the reason is …” )  ,
The GOP will lose the PR argument — and thus the election — until it explicitly refutes the Hunter Biden/Donald Trump comparison because the audience’s cognitive dissonance will prevent them from taking further information into account.  ,
Related: PR Primer for the Trump Convictions: Make Voters Understand Who the Real Monsters Are
So how does Trump win?  ,
The first thing to do is to tell the difference between the two instances: The Biden administration and like-minded left-wing prosecutors explicitly and aggressively targeted Donald Trump for everything. However, Hunter Biden was not targeted! He was just a drunk, stoned, privileged dumbass who fell on a target.  ,
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And, by the way, it was a “target” that everyone was conspiring to protect him from — with sweetheart, one- of- a- kind plea deals that the prosecutor even admitted were so highly atypical that he could n’t think of any comparable example whatsoever. Hunter figuratively had to go so high that he lost his laptop and misplaced his laptop, lying on a gun form, hitting another woman ( before abandoning his child ), and throwing his gun in a dumpster close to a school (! ), before the defense finally intervened by handing him a slap on the wrist, avoiding any jail time, and offering him total amnesty from upcoming crimes.  ,
Only after the judge noticed the oddity of the plea deal did it get removed.  ,
Do n’t think about comparing Hunter Biden to Donald Trump; instead, if you were Donald Trump Jr., you would have been tried and imprisoned years ago!  ,
Second, a president’s children getting arrested is absolutely not a deviation from long- established political norms: Just a decade or so ago, both of George W. Bush’s daughters were arrested for having fake IDs.
Question: Do you really believe that the Radical Left would accept any kind of equality between the Bush daughters being charged and the prosecutorial headhunting of key Democrats with White House ambitions if President George W. Bush had cheered from afar as a rural Alabama jury prosecuted his left-wing foes, i .e., Hillary Clinton, Barack Obama, or John Kerry?  ,
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Mere months before a national election?  ,
Of course not! Instead, they would yell and scream that Republicans are all fascists and a threat to democracy ( at this very moment ).
MAGA supporters must make it absolutely clear that trying to silence your political opponents is blatantly anti-American, while a president’s family’s entry into legal hot water is about as American as apple pie, especially for Democrats, where the Kennedy family has already recorded millions and millions of dollars in attorney fees.  ,
Hunter Biden was never on the ballot. He never will be that way. He matters as much as Roger Clinton. Hunting Biden is just one more name in a long line of losers who have a first family’s DNA.  ,
But Donald Trump matters. He is currently the odds-on favorite to be the next president of the United States. And because of Joe Biden’s weaponized judiciary, he ca n’t campaign freely.  ,
He ca n’t travel freely.  ,
He ca n’t speak freely because he’s under a gag order.  ,
And he might not even be able to attend the Republican Convention.  ,
Democrats ‘ attempt to rig the first Tuesday in November is direct, deliberate, and orchestrated electoral interference because they do n’t believe the American people will vote in a fair and free election. If there’s a snowball’s chance in Hell that Americans will choose Trump, the Democrats will take their choice away—which is exactly what they already tried when they attempted to remove Trump from the ballot via” creative interpretations” of the 14th Amendment.  ,
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Today’s” Democrats” simply do n’t believe in democracy.  ,
Meanwhile, prosecutors did the exact opposite for President Biden: They found new, novel reasons not to charge him for corruption, crimes, and illegal activities. They have turned their heads in the opposite direction to defend him, claiming that he is too weak and frail for a jury to convict.
( Yet, I have a sneaky feeling that a jury in, say, South Carolina, Oklahoma, West Virginia, Louisiana, Florida, Wyoming, North Dakota, Idaho, Kentucky, Arkansas, or Texas would be willing to overlook President Biden’s senility and/or dementia — should the Republicans, at long last, finally decide to fight fire with fire. )  ,
Hunter Biden was found guilty because he is a drug-crazed dummy who refused to get help. Donald Trump was found guilty of violating the rights of millions of patriotic Americans, and he is most likely to be the next president.  ,
The two are not the same.