The automotive industry was enthusiastic about electric vehicles ( EVs ) not long ago. Falling in line with the Biden administration’s large push for EVs and apart from gas-powered vehicles, the Big Three and various companies doubled down on EV creation.
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The math included the assumption that car buyers would choose to purchase incentives and tax breaks that the government offered Automotive customers. That siren song did n’t draw many clients in. Ultimately, the EV trend died out considerably, and auto manufacturers are beginning to adjust to the marketplace.
Ford is just the most recent manufacturer to distance itself from the drive toward electric vehicles. In April, I wrote about Ford changing its approach and reversing its focus on electric vehicles so that it can offer” customers the right mixture of gas, combination, and electric vehicles based on need today.”
The explanation was easy: Ford saw its EV sales plummet, while its cross selling grew considerably. It was day for a change, and Ford knew it.
Ford just announced yet another example of how it is focusing its efforts on what its customers want, and it is n’t electric. According to CNBC, the auto industry’s leader is switching over to an EV factory to produce the trucks the Biden administration does n’t want you to buy.
” The new plans include investing about$ 3 billion to expand Super Duty production, including$ 2.3 billion at Ford’s Oakville Assembly Complex in Ontario, Canada, Ford said Thursday”, reports CNBC’s Michael Wayland. The company stated that the remaining expense will be used to boost manufacturing at supporting facilities in the United States and Canada.
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Connected:  , Another Vehicle Manufacturer Joins the Chorus of Delaying the EV Push
Addition of Ontario shows that Ford’s strong production base in Ohio and Kentucky shows that the need for bigger cabs is high enough to warrant moving to an EV grow. As a result, Ford now has production facilities there that produce larger Super Duty trucks. When the conversion is finished in 2026, Ford anticipates that the plant will produce 100 000 cars annually.
In a press release, Ford CEO Jim Farley stated that” Super Duty is a vital tool for businesses and people around the world,” adding that even with our Kentucky Truck Plant and Ohio Assembly Plant shutting down,” we ca n’t meet the demand.” Our Ford Pro corporate business is boosted by this action, which benefits our clients.
Farley claimed earlier this year that “never going to make money” all-electric vehicles and Cars. That’s why the business is pivoting toward smaller, more affordable EVs that may turn a profit. Ford is also focusing on producing variant versions of its larger items because of this.
In a surprise statement, given that the majority of Ford’s profits come from vehicles and given that American carmakers have historically struggled to make money on small types, Farley also wrote in June that” Americans need to’get back in love ‘ with smaller cars than larger ones.
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We must rekindle our passion for smaller cars. It’s very important for our world and for EV adoption”, Farley said at the moment. ” We are just in love with these monster cars, and I love them also, but it’s a major problem with fat”.
Sorry, but that’s not happening anywhere quickly.
Back in the spring, my Pajama Media partner and friend , Stephen Green , reminded us that” we’re still far, far away from the close of dino-burning motors— and likely to stay that way for much longer than the grifters in the EV market and the demagogues in Washington ( and several says, also ) would have you feel”. Ford is righting VodkaPundit and others who have done the same thing.  ,
