When it comes to social problems, there are two basic Branding strategies. The first is the most visible and logical: Hit your opposition where he is the weakest. Do n’t overdo it, just do it. It would be foolish to operate your opponent’s figure if he had a reputation for having a cup teeth.  ,
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The second is less practical because it seems contradicting: hitting your opponent in a way that sounds similar to how you‘ll get attacked. Its underlying theory is that you‘d probably be attacked on this issue anyway, so at least we’re defining it on your own ( favorable ) terms. Even if you fail to completely alleviate citizens, you may at least rough the allegation’s bite. ( And if you do it, voters will think you‘ve successfully turned one of your biggest weaknesses into a political strength. )
For example, if you’ve gone through a few specific bankruptcies, you may violently strike your opponent for being fiscally irresponsible in D. C.– even if doing so publicizes your own business failures. But if your foreclosures were going to come up independently, contrasting, state, your “integrity” on business counts against your team’s can still be a winning discussion.
He who images the issue typically wins the matter, like all people community issues.
The Democrats are doubling down on the “weirdness” argument against Trump and Vance because of this. In a plainly coordinated advertising campaign, the Democratic Party’s heaviest hitters ( such as they are ) have bombarded the radio to keep the “weird” logo on their competitors.  ,
Consider:
Why do Harris and Democrats continue to refer to Trump and Vance as “weird”?
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The Hill:” Harris strategy has 1 word to describe Trump and Vance: Weird”
Washington Post:” No, truly, Democrats are getting scarier”
MSNBC:” Why the’ crazy’ brand pieces to Trump &, JD Vance’s unusual politicians”
New York Times:” Progressives Embrace’ Weird ‘ Communications on Trump”
USA Today:” It’s getting strange: Simple attack is Democrats ‘ latest talking level. Is it stay”?
Why do Harris and Democrats continue to refer to Trump and Vance as “weird”?
Synth:” Where JD Vance’s funniest idea really came from”
Keep in mind that ALL of these articles were published over the course of the previous 24 hours if you had any doubts about whether this was a planned media abuse.
If something, I’ve understated the level of cooperation. As far as internet attack go, this person’s a blitzkrieg.
It’s also very presenting.
Obviously, being “weird” is n’t the worst thing you could say about Trump or Vance. Only a week ago, these are the exact same Democrats who accused the Trump-Vance group of being a grave, existential threat to democracy, the demise of our nation, and aspiring fascists! In that context, going from” the second Hitler” to “what a dork” is a huge step over.
But it’s one of Kamala Harris’s biggest threats.
If you listen carefully, the Democrats have simply exposed their jugular, revealing their Achille’s heel: Kamala Harris is a very strange duck, and they’re terrified that her rambling, off-the-cuff penchant for word salads– as well as other oddities and ridiculous personal traits – will let the Republicans change her into” The Other”.
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And then the voters will realize that Kamala is n’t one of us:  ,
She does n’t represent us.  ,
She does n’t even understand us!
The” Harris Honeymoon” is still in full swing, but finally, she’ll be forced to speak spontaneously and been interviewed by non-fawning writers. There is still a lot of time and hundreds of media processes before the first Tuesday in November, despite the fact that Harris ‘ campaign was shortened for the president. And at her primary, despite the public’s current sugar high, Kamala Harris is still a sheltered, coddled, Left Coast California Progressive whose political beliefs are n’t just opposed to most of the country … they’re kinda strange, too.  ,
If the Trump campaign was paying attention, their opponents just revealed their political Kryptonite. They are free to use it, though.
