PR Analysis of the Democrats: One Thing They’re Doing Right and One Thing They’re Doing Wrong

Although working as a PR expert has some enjoyable benefits, you might not be thinking of the best benefits. Yes, you get to work with famous people and join the same sporting stars you’ve supported your entire life, and indeed, you occasionally get invited to parties where everyone is waaay cooler than you are. &nbsp,

The two best things to me, however, are: First, you learn how various different industries actually operate; otherwise, your PR wo n’t be matched to your client’s profit model in order to maximize revenue. ( In fact, the best advice I can offer any business operator is to run away from any “marketing specialist” who tells you what you need to do – which is often,” Give me money”! – before he bothers to learn your core business strategy. )

The other nice perk? You can never call a PR pro “overrated” because if you do, what you’re really saying is that our reputation is better than our actual performance, which means – guess what – we must be good at PR! ( It’s like a get-out-of-jail-free card! )

But if you talk to enough PR pros, you’ll start to notice trends. Among them: Doctors, scientists, and highly technical professionals tend to be difficult clients because their brains are overloaded with an abundance of data. They are unable to stick to the relevant discussion points because of this. &nbsp,

For example, a doctor might know 5, 000 different data points, medical studies, and peer-reviewed articles that are deeply relevant when treating a patient, but if the patient is his target audience, the patient might only want to hear that the operation works, it’s safe, and it’s affordable. Patients are unconcerned with the most recent clinical studies or a cutting-edge new surgical technique that saves the operating room 25 minutes. &nbsp,

Yet to the doctor, all that stuff is deeply interesting: The latest studies matter! It’s what excites them! However, you do n’t want the doctor to waste his TV time talking about topics that are unimportant to his audience if your PR is solely focused on boosting revenue and ringing registers.

This parallels the Republicans ‘ current problem with Harris: She’s just too much of a target-rich environment. The GOP is so overwhelmed with juicy, tempting vulnerabilities – i. e. her liberal record, her unpopularity, her debacle on the border, her far-left rhetoric, her track record of incompetence, her ties to Biden, her unlikeability – that all the voices are drowning each other out. There’s no structure or cohesiveness to the GOP’s messaging.

Compare this to the Democrats, who had all their talking heads marching in lockstep, raiding the ( friendly ) airwaves to attack JD Vance as “weird”. The American people clearly understood their message ( as absurd as it was ) because they spoke in unison.

The GOP ca n’t say the same thing.

The Democrats ‘ attempt to reintroduce Harris on the national stage almost flawlessly succeeded in this disjointed Republican PR message. Especially when you consider her earlier unpopularity ( and the anger and dissatisfaction with the Biden administration ), the strength of their messaging is why today’s Democrats are energized, moving in the polls, and on the offense.

And they’ll continue to contribute until the GOP’s PR strategy is final. The Republicans have already lost the “first-mover advantage” in defining Harris, which was a major mistake. The best time to define an opponent is not until their reputation improves, but rather weeks or months later.

Paradoxically, this also brings us to one thing the Democrats are botching royally: They’ve taken their eyes off the target, squandering a week’s worth of negative attacks … by going after Vance instead of Trump.

Because Vance is on the ticket, let me assure you that besides Usha Vance, no one will vote for or against Donald Trump. &nbsp,

Traditionally, the VP nominee has nominal sway over voters anyway, but with a lightning rod like Trump at the helm, it’s a total non-factor. It wo n’t matter on election day, even if the Dems are incredibly successful in turning Vance into Sarah Palin Part Two. Trump will be chosen because of him, not because of his running mate, according to the polls.

Let Vance keep attracting Democrats. Trump benefits the more the Harris campaign wastes ammunition on his running mate. Harris’s timing is tactically off-target because she wo n’t have a shorter presidential campaign.

Meanwhile, the GOP needs to get its act together and settle on its messaging, because it does n’t have unlimited time either – and if Republicans do n’t redefine Harris, the Democrats will be happy to continue doing it for them.

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