After the well-known American motorcycle manufacturer faced severe opposition from consumers and conservative activists, Harley-Davidson announced that it would stop enforcing its corporate Diversity Equity and Inclusion ( DEI ) policy.
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The motorcycle manufacturer announced that DEI would not be implemented on August 19, making it the most recent big company to reject woke ideology. Weeks earlier, John Deere did it.
The firm stated in a notice posted on X that” we continue to listen to all members of our community.” ” We are saddened by the anger on social press over the last few months, designed to separate the Harley-Davidson society”.
Regarding its La policies, Harley-Davidson added that” we have never operated a La performance since April 2024, and we do not own a La work today. We no more have dealer variety spend goals and we do not include hiring limits.
The Milwaukee-based motorbike manufacturer, according to CNN, said it would review all sponsorships and outdoor organizations with which it was associated and would establish a central clearinghouse to do so.
Harley-Davidson, which has a normally conservative-leaning client socioeconomic, said it would even cancel its partnership with the Human Rights Campaign, a big queer advocacy organization. After serving for a while as a member of the Wisconsin LBGT Chamber of Commerce, the company said it may cut back on its support of Gay Pride events and concentrate more on presenting riding occasions.
This is yet another victory for Robby Starbuck, a liberal activist who spearheaded the opposition to DEI initiatives at other significant British businesses.
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After Starbuck launched an online promotion against their woke plan, Tractor Supply and John Deere announced last month that they would review their business La objectives and hiring practices. The two organizations also pulled their support for carbon emissions targets and “LGBTQ+ Pleasure” advertising, as well as for left-wing social and cultural knowledge activities.
Starbuck initially exposed Harley-Davidson’s pro-DE I laws on July 23 on X. ” It’s time to expose Harley Davidson”, he tweeted while putting out a list of about 20 things the manufacturer has done to become” totally woke” . ,
He revealed the company’s funding of a shoe camp for “LGBTQ+” businesses, its corporate gifts to United Way, and a plan to boost variety in its workforce in the name of expanding its customer base to another populations.
Starbuck even noted that the company’s European CEO, Jochen Zeitz, simply joined the board of Harley-Davidson to make the British image more woke and inclusive. The CEO of @harleydavidson claims he became the Taliban “in” a responsible way when he joined the board and admitted he is” trying to take on socialism and redefine it, according to Starbuck posted on X.
The Harley-Davidson CEO’s video was posted by the conservative activist, vowing to impose his extreme views on the business and its standard clientele. In the movie, Zeitz claimed that he and his followers had” a better way of doing business… that is not only successful from a fiscal point of view but also from a social and environmental point of view.”
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After promising to “never create bikes elsewhere for the US business,” Starbuck also made light of Zeitz’s plan to send American manufacturing abroad to Thailand at the expense of American jobs.
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After the latest victory, Starbuck celebrated on X, saying”, We’re winning and we WILL make corporations sane again. You’re going to love what comes next. Get aboard or depart.
” Another win for our movement. I could n’t do this without all of you. @harleydavidson just issued this statement where they promise,” Starbuck said in another tweet, adding”, Harley-Davidson corporate can be sad all they want but our movement gets results.”
 ” ,If you want to expose the company you work at for woke policies, DM me with evidence or ask for our email address for tips, “he continued.
