Occasionally, you need a really smart marketing strategy that elevates attention. For instance, let’s say we’re going to create a new model of corn chips into the platform: Pinsker’s Potatoes. ( Extra salt, twice the cholesterol! ) First, the# 1 purpose of your promotion team is to raise awareness among your target audience.
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So you would pay me to collaborate with the rest of your marketing team to create a common brand identity, create effective PR strategies, and put together a marketing plan that stokes the potency of your potato chips.  ,
The more tales, the better.
One marketing concept — developed in the 1930s by Hollywood’s burgeoning picture business — is the Rule of Sevens. The studios discovered that it was statistically unlikely for potential viewers to see a movie until they saw an advertising for it (usually the movie poster ) seven days. Later marketers redeployed this theory for other forms of marketing, with the common denominator being seven: We gotta touch our audience at least seven times, or they wo n’t buy our doohickeys.
It’s a great concept ( and an interesting remark on human psychology ). But it does n’t apply to the 2024 presidential race anymore.
The unexpected rise of Kamala Harris ( or the revolution of Joe Biden ) changed the timeframe a little, but we’re much beyond “elevating knowledge”. Everyone is already aware that a culture is taking place! Donald Trump is already well known to people! And it took a while, but we’ve then reached the point where pretty much all ( who’s likely to vote, at least ) even knows who Kamala Harris is.
At this point, it’s not about elevating attention but activating people. It’s a unique purpose. And it requires different approaches.
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One that’s tailormade for tomorrow’s College Republicans.
(Gulp!)
I’ve written about my college-religious experience at Virginia’s James Madison University. By the way, Virginia has the best state flag in the country, which is a naked woman standing over a dead man. Matt Rinaldi was elected to the Texas government and afterwards served as the Republican Party of Texas, two of my former JMU C. R. colleagues who did wonderful things. Attorney General of Virginia is Jason Miyares at the moment.
There are quite a few others, but maybe I should n’t namecheck them: After I wrote about JMU, a former C. R. leader accused me of” under the bus” because I admitted to drinking too much in the 1990s. ( Fortunately, most major media outlets seem to understand that sometimes, college students used to drink beer. ) Let me make it clear that Jason and Matt are among the best Americans who have ever lived, that they never drank minors, that they never went to church on Sunday, that they never failed to assist elderly people who were crossing the street, and that they never once smoked marijuana. ( I made a typo in the previous column. )
But y’know what? An army of beer-guzzling 20-somethings is precisely what the Republican Party needs in the final weeks of this political strategy.
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Free labor for school Republicans. They’re young guys ( and gals ) with an excess of passion. Appearance, I’m a middle-aged man with a wife and kids. No way am I going to be up at 3 a.m. and improperly tape Trump indicators to telephone wires up and down the bridge. I wo n’t be knocking on any doors, either. And if you think I’m gonna spend Election Day manning a voting place for 10-plus time, sorry, I’ve got work to do.
However, the College Republicans does.
Hey, I used to do all that thing. When I was College Republican Chairman at JMU, we had around 700 individuals, up then, our school’s people was around 11, 000. Nowadays, JMU enrolls almost 23, 000 students. I have no idea how large JMU’s C. R. club is anymore since I live in Tampa ( and besides, middle-aged guys who hang around colleges are almost always creepy ). Apparently, it could be twice as large.
And consider about all the schools in your state: Quite a few of ‘ em, right?
In the diminishing days of a federal election, free labor is crucial, but C. R.s are more than that. They’re even brimming with energy and enthusiasm. If Trump ( or other down-ballot Republicans ) are giving a speech, 50 dudes like me might yell and cheer, but I guarantee you that just 15 College Republicans would drown us out.  ,
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Plus, they look wonderful on TV. A physical of Trump surrounded by ancient men says one point, Trump encircled by cheering, passionate, loud young people who are excited for their upcoming says something otherwise.
The product of youth is love — and the C. R.’s glass doth spilleth around.
There’s just about two months to come. ( The Biden-Harris administration putting in its two-week notice sounds pretty good, does n’t it? ) It’s not about roll and publicity again. It’s about activity steps: Transforming knowledge into actual vote. Fortunately, there’s a potential army of volunteers who are just waiting for the natural lighting to continue.
But set your instances of Natty Light: There’s work to be done.