The art of the tale is called problems connections. You can never make the misdeed completely vanish (” Dammit, Jim! I’m a PR pro, hardly a magic”! Instead, you create and promote a new story that explains it in your own words. That’s why issue communications is also the craft of the transfer.
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Here’s how you do it: Out of all the facts, assumptions, dust, and material we’ve got to work with, what’s the most favorable — and the most convincing — storyline we is read?
Believability is crucial!  ,
A great, heartwarming stories about you rescuing children, adopting disabled babies, and cover war women is n’t useful unless your audience believes it.
You’ve got to believe on the best story yet. Second, you determine the ideal director to propagate it, and growth: There ya move. The sleep is simply advertising methods. However, the account is always at the center of crises communications. All the clever, crafty PR tricks wo n’t matter if your story is lousy.
The liberal media will be in turmoil communications mode if Harris pulls a Hindenburg and ignites tomorrow. At this point in 2024, the media and their audience are simpatico, not too many conservatives are tuning into Rachel Maddow ( or her ilk ) for advice. They’re mainly preaching to themselves.
They will have a fresh narrative that their democratic audience will take.
The multimedia are in a very unpleasant place: For most of the political campaign, they’ve been assuring their people that Kamala Harris was destined for success. Certain, Donald Trump is wicked and terrible, so you can never absolutely count him out, but those MAGA imbeciles are in the majority. This is still Obama’s America! Goodwill and morality may eventually win! The voters may undoubtedly recall that terrible moment, January 6, when America was on the verge of a death.
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And then, you’ve got to market’ em on a Trump success? ( Or possibly a Trump landslide? ) So what’s the most convincing “redirect” in the media’s army?
Harris, Joe Biden, Tim Walz, and the entire Democratic leadership will 100 % get caught in the ( metaphorical ) crossfire. It’s a fact that the losing player and losing head coach often bear the brunt of the team’s suffering. It’s the same for national politics.
But that’s not enough.
Consider, you’ve been assuring people that Joe Biden was one of our “most significant leaders”. ( Barack Obama said so himself! ) And just a few months prior, Harris was a courageous leader that we should all respect. That’s the tale they’ve been selling their visitors! To immediately turn around and state they’re horrible, incompetent, brain-dead dupes who were autocratically installed would be a bridge to much.
( And ever since Chappaquiddick, Democrats have an aversion to bridges. )
But otherwise, they’re going to blame you — for being a racist, sexist, cruel, racist bigot:” We often knew prejudice was a major problem in this region, and this election really proved it! My GAWD! Look how terrible it’s become”!
In reality, it’s now begun:
Ms. Magazine ( today ): Sexism in Politics: It’s the Same Old Story
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The Washington Post ( Oct. 28 ): Why Some Black Men Won’t Vote for Kamala Harris
Mother Jones ( Oct. 29 ): In 2024, Women’s Futures Are on the Ballot Like Never Before
The New York Times: ( Oct 23 ): Why Gender May Be the Defining Issue of the Election
The New York Times ( Oct. 28 ): The Misogynistic, Bigoted and Crude Rally Remarks Trump Has n’t Disavowed
The Guardian ( Nov. 2 ): Threats, Racism, Misogyny: Trump’s Disturbing Final Week of Campaigning
MSNBC ( Nov. 1 ): Women Are Voting — and It’s Driving MAGA Men Mad
At this point, it’s probably a necessity: Their liberal audience simply wo n’t accept an explanation where the American people rejected their ideas, their policies, and their results.  ,
That’s very terrible a supplement to eat.
Do n’t ever forget that the media is MORE than just a propaganda machine, it’s also a business whose profit model depends on retaining ( liberal ) eyeballs. If you give your audience an argument that offenderizes their democratic tastes, they’ll leave and seek the company of someone else who will give them the information they want. Democrats have thousands of advertising options to choose from, come face it.
If ( when? ) Trump wins, they’re coming for you, you horrible, no-good sexist. However, this is only the start.
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The next step will be far more risky.  ,
That’s when they’ll try to punish you for being a “bigot” by deplatforming your records, demonetizing common conservatives, and using their media / Big Tech / legal gang to stifle free speech. It’s absolutely coming.  ,
I guarantee it.
On Tuesday, the conflict between liberalism and conservatism wo n’t end. To quote Winston Churchill,” Now is not the end. Even the beginning of the end is not yet complete. But it is, perhaps, the end of the beginning”.
Enjoy phase one. However, get ready for phase two.