Xavier University offers to enable Cheatham Middle School apply ‘Musketeers’
The University of Cincinnati successfully bullied a middle school 286 miles away from dropping its “Bearcats ” name.
Then, Xavier University is stepping in to assist out Cheatham Middle School in Ashland City, Tennessee.
“Recently, the Cheatham County School District received a Cease-and-Desist notice, on behalf of the University of Cincinnati, regarding copyright and registration breaches by Cheatham Middle School, ” the university announced on Instagram last Friday.
“We submitted a proposal to the University agreeing to eliminate the brand and create a new one but have now been denied and informed that the institution is also no longer use or refer to themselves as the ‘Bearcats’, as they also own a sports registration rights for that term as well, ” the university stated.
Xavier, a Catholic college in Cincinnati, said its title “is accessible for Cheatham Middle School or any other college to follow if they want to, ” according to The Tennessean.
Marketing executive Anthony Breen works with Xavier and offered to help Cheatham redesign if it would use the “Musketeers ” name.
The University of Cincinnati said it was trying to protect its rights.
“ When we or our licensing agency, the Collegiate Licensing Company ( CLC ), identify infringing activity, the other party is contacted to educate them about the University’s rights and request they stop using the marks, ” a spokesperson for the university told The Cincinnati Enquirer. “As part of this process, we requested CMS to identify the various ways in which they have adopted UC’s personality so we can understand the full range of what is involved to address the matter. ”
The school denied the institution had requested authorization.
“ Just as many other universities and recognizable brands make significant investment to protect their own marks, we reserve the right for exclusive use of the UC marks, ” the school stated. “We understand this properly cause some problems, but we have a duty to preserve and protect the University’s right to its markings. ”
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