The content distribution channel company, Content Certificates, announced on February 3 that Cloudflare has integrated Content Certificates data into Cloudflare Images. First proposed in 2021 by the Coalition for Content Provenance and Authenticity ( C2PA ), Content Credentials identify whether an image was AI-generated, modified with AI, or photographed.
According to Content Authenticity Initiative Community Manager Jen Tse, about 20 % of computer properties use Cloudflare in a website article.
” We now have camcorders from electronics manufacturers, editing tools and software, and online resource managers with Willing Credentials baked into them”, said Will Allen, head of AI power, protection, and media products at Cloudflare, in the blog post. ” That last mile where it actually gets to the user across the web, whether they’re on their phone or on their browser—that was missing”.
Allen was formerly a vice president at Adobe and a key figure in the formation of the C2PA and the Content Authenticity Initiative.
SEE: Could C2PA Cryptography be the Key to Fighting AI-Driven Misinformation?
Content Credentials are made slightly easier to find by Cloudflare Images.
Content Credentials can be inserted into images at various stages of the process; in some cases, cameras can do this automatically. By the time an image is displayed on a website, content delivery services like Cloudflare can have the credentials changed. Tse calls Cloudflare’s adoption of the standard as a way to preserve information about an image’s provenance through the “last-mile delivery”.
If an image was altered in any way, including changing the file type or resizing, Content Credentials information was once very easily lost. A method for keeping that information is provided by Cloudflare.
SEE: Security researchers discovered that DeepSeek, an AI company, left access to some of its databases open to the public.  ,
Before any transformations are applied, Allen said,” Our service recognizes the Content Credentials that were attached to the file when it came in.” Users of Cloudflare Images can simply” Preserve Content Credentials,” and any embedded Content Credentials will remain intact.
The C2PA command line tool or Adobe’s Inspect tool allow you to view content credentials.
Allen remarked,” We have DKIM for email and SSL for website certificates.” The internet’s” cryptographic verification of information is a cornerstone.” It hadn’t existed for content, and now it does”.
What’s next for Content Credentials on Cloudflare?
According to Allen, Cloudflare is developing a variant of Content Credentials for video.
Additionally, Allen invited customers and users of Cloudflare to offer feedback and suggestions on credentialing. He also learned that some customers want to move Content Credentials earlier in the image pipeline.
Content Credentials were introduced by Google and Adobe last year.
Adobe added generative AI Firefly and Content Credentials to its bug bounty program in May 2024. Google Lens and the” about this image” menu were used by Google Search to sign on to Content Credentials in September 2024.
