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    Alan C. Moore
    Home » Blog » Nvidia Bets Big on Synthetic Data

    Nvidia Bets Big on Synthetic Data

    March 19, 2025Updated:March 19, 2025 Tech No Comments
    Nvidia Gretel Business jpg
    Nvidia Gretel Business jpg
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    According to two people who are aware of the bargain, Nvidia has purchased the artificial data company Gretel for nine numbers.

    According to the resources, the acquisition price is higher than Gretel’s most new pricing of$ 320 million, even though the precise terms of the purchase are unknown. Gretel and its roughly 80-person staff may merge with Nvidia, where its technology will be used as a component of the device bear’s expanding set of cloud-based, conceptual AI services for programmers.

    Nvidia has been releasing artificial information technology resources for developers to train their own AI designs and fine tune them for particular apps as a result of this consolidation. In theory, using synthetic data in conceptual AI poses its own hazards, but it could also lead to an almost infinite supply of AI education data and help to solve the data lack issue that has plagued the AI industry since ChatGPT became widely used in 2022.

    Nvidia’s director declined to comment.

    Alex Watson, John Myers, and Ali Golshan, who likewise serves as CEO, founded Gretel in 2019. Developers who want to create conceptual AI models don’t have access to adequate training data or have privacy concerns because they can’t use genuine people’s data on a manufactured data platform or a suite of APIs from the startup can do so. Gretel doesn’t create and permit its own border AI models; rather, Gretel tweaks existing open source models to add different privacy and safety features before combining them to buy them. Prior to the merger, the company raised more than$ 67 million in venture capital funding, according to Pitchbook.

    Gretel’s representative even declined to comment.

    Chemical information is computer-generated and made to resemble real-world information, in contrast to human-generated or real-world information. According to advocates, this increases the scalability, labour, and accessibility for smaller or less well-resourced AI developers, making the data generation necessary to create AI models more flexible. Another important selling point of artificial information is privacy-protection, which makes it a compelling choice for banks, government agencies, and health care providers.

    Nvidia has previously provided developers with artificial data devices for many years. Omniverse Replicator, a tool for developers to create custom, actually correct, synthetic 3D data for neural networks, was released in 2022. Nvidia started rolling out a home of empty AI models in June that create synthetic coaching data for developers to use in developing or fine-tuning LLMs. Developers can use these mini-models, known as Nemotron-4 340B, to generate artificial data for their own LLMs in “health care, finance, manufacturing, financial, and every other industry.”

    Nvidia director and CEO Jensen Huang addressed the issues the industry faces in order to quickly scale AI quickly and affordably during his keynote speech at Nvidia’s monthly designer meeting this Tuesday.

    He said,” There are three issues that we focus on.” One, how do you approach the information issue? How and where do you build the information needed to train the AI? What is the type architecture, two? And therefore three, what are the scaling rules? According to Huang, the business is now using artificial data generation in its technology systems.

    According to Ana-Maria Cretu, a postdoctoral scholar at the École Polytechnique Fédérale de Lausanne in Switzerland, artificial data can be used in at least two different ways. It can be expressed in graphical form, such as demographic or health data, to help address a problem of data scarcity or build a more diverse dataset.

    Cretu provides an example: If a doctor wants to create an AI type to monitor a particular type of cancer but is only working with a small sample of 1, 000 people, artificial data can be used to fill out the sample, reduce biases, and anonymize data from actual people. When you can’t reveal the real data to a stakeholder or software partner, Cretu says,” there also is some privacy protection here.”

    Do you have a tip?
    Are you a current or former Nvidia employee interested in speaking? Or someone who has knowledge of the startup and venture capital markets in the Valley? We’d like to hear from you. Contact the reporter securely on Signal at ChaoticGoode using a non-work phone or computer. 12.

    However, Cretu notes that synthetic data has also entered a “how can we just increase the amount of data we have for LLMs over time” category in the world of large language models.

    Experts worry that AI companies won’t be able to train their AI models as freely from the internet data that was created in the not-so-distant future. A report from MIT’s Data Provenance Initiative last year revealed that restrictions were loosing some open web content.

    In theory, synthetic data might offer a simple solution. However, a July 2024 article in Nature noted how AI language models can” collapse” or suffer a significant quality decline when they are repeatedly refined using data from other models. In another way, if you feed the machine nothing but its own machine-generated output, it can theoretically start to eat itself and spew out dret as a result.

    There is no free lunch, according to Alexandr Wang, the CEO of Scale AI, which heavily relies on a human workforce for labeling the data used to train models. Wang later stated in the thread that this is the reason he is so firmly committed to a hybrid data approach.

    One of Gretel’s cofounders objected to the Nature paper, claiming in a blog post that the “extreme scenario” of repetitive training using only artificial data “is not representative of real-world AI development practices.

    Gary Marcus, a cognitive scientist and researcher who vehemently opposes AI hype, stated at the time that he concurred with Wang’s “diagnosis but not his prescription.” Instead of focusing on the peculiarities of data sets, he believes the industry will advance by creating new architectures for AI models. Marcus made the observation in an email to WIRED that” systems like]OpenAI’s ] o1/o3 seem to be better at a domain where you can generate and validate tons of synthetic data.” They have been less effective in general purpose reasoning in open-ended domains.

    Cretu thinks the model collapse scientific theory is valid. However, she points out that the majority of researchers and computer scientists are trained in a mix of synthetic and real-world data. You might be able to avoid model collapse by receiving fresh data with each new training round, she suggests.

    Even if the AI industry is hopping aboard the synthetic data train with caution, concerns about model collapse haven’t stopped the industry from soaring aboard. Sam Altman reportedly praised OpenAI’s ability to use its existing AI models to generate more data at a recent Morgan Stanley tech conference. Dario Amodei, the chairman of the anthropomorphic company, has stated that he thinks it might be possible to create” an infinite data-generation engine,” one that would maintain its quality by adding a small amount of fresh information to the training process ( as Cretu has suggested ).

    Big Tech has also begun to use artificial data. Meta has described how it used synthetic data, some of which came from Meta’s previous model, Llama 2, to train Llama 3, its state-of-the-art large language model. Developers can use Anthropic’s Claude to create synthetic data using Amazon’s Bedrock platform. Although Microsoft’s Phi-3 small language model was partially trained on synthetic data, the company has cautioned that” synthetic data generated by pre-trained large-language models can occasionally reduce accuracy and increase bias on down-stream tasks.” Google’s DeepMind has used synthetic data for years, and it has once more highlighted the difficulties of creating and maintaining a pipeline for creating and maintaining truly private synthetic data.

    ” We know that all of the major tech companies are working on some aspect of synthetic data,” says Alex Bestall, the founder of Rightsify, a music licensing startup that also licenses its catalog for AI models. However, our agreements frequently require human data. They might want a dataset that is 40 percent synthetic and 60 percent human-generated.

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