It’s no Max, it’s HBO Max, right?
Warner Bros. Discovery has made the decision to once again benefit from having a connection to the most renowned product in television history, Max. The support will revert to HBO Max starting this summer, according to the company’s announcement on Wednesday.
WBD claimed in a statement that the change was a reaction to the audience’s desire for more quality than quantity.
No client is complaining that they want more content, but the majority of them do, according to the company.
When it first launched in 2020, the streaming services was known as HBO Max. In 2023, HBO was removed from the label. WBD Chief Executive David Zaslav stated at the time that the name change was done to expand the crowd.
However, WBD abandoned a distinctive brand in a time when consumers are constrained by choices and a large number of TV shows and movies. Recent examples include” The White Lotus” and” The Last of Us” as recent examples.
At the WBD upfront ad lecture in New York, Casey Bloys, president of HBO and Max Content, told the audience that the HBO company promises to provide “programming for paying for.”
Bloys noted that he still has a box full of paper with the HBO Max brand “from the next time.”
HBO’s reputation as a cable network was built on its being a subscription services that demanded an additional fee on a monthly cable bill. The channel was at the forefront of creativity with shows like” The Sopranos,”” Game of Thrones,” and” Sex and the City.”
The HBO label was in danger of deriving from a relic as streaming replaced cable TV as the default platform for staged TV shows and movies.
Media firms are choosing to use their cable network names for direct-to-consumer streaming service as their best bet.
The Walt Disney Co. decided it was best to refer to ESPN’s stand-alone streaming service by its common title. Without a plus sign or additional title that separates it from the main network, CNN’s new streaming service, which will release this fall.
___
© 2025 Los Angeles Times.
distributed by Tribune Content Agency, LLC.
