Distributor A24 is facing criticism from the community as a result of its alleged use of AI to create drawings for the film Civil War.
The pictures, which A24 posted this week to its official Instagram account, depict war-torn scenery that aren’t in Civil War but are consistent with the movie’s set-up of a United States that has collapsed into warring factions. They include an underwater view of Las Vegas, with the Sphere reduced to burned-out dust; a photo of military-surrounded New York’s Washington Square Park; men patrolling the lakes of Echo Park Lake in Los Angeles, along with a view of the lake.
Fans have expressed disapproval over A24’s visible inconsistency with its reputation for championing filmmaker filmmakers and independent film, which has turned to AI technology to promote one of its titles.
“Fire the person who approved this wastes. It’s disgusting and disrespectful to your visitors, ” one commenter posted.
A24 using AI for marketing may be a mark, but it may also signal the end for a business that once relied heavily on independent aesthetics. It’s very unsatisfactory, ” another wrote.
A24 has released apparently AI-generated advertisements for ‘CIVIL WAR’ photograph. tweets. com/put02fA1R1
— DiscussingFilm ( @DiscussingFilm ) April 17, 2024
“Hire an actual artist, ” another commenter wrote.
AI is quickly gaining acceptance in the entertainment sector, which is causing fear as studio bosses attempt to reduce costs by replacing employees with artificial intelligence ( AI ). A24’s alleged use of AI suggests that perhaps modest producers and distributors are jumping on the bandwagon.
The story of Civil War, which depicts a futuristic U.S., has already sparked heated debate. S. torn asunder by warring parties. Nineteen claims have dissolved their unions, including the so-called” Florida Alliance.” ” However, a “three-term chairman” is trying to hold together what remains of the U. S.
Following David Ng on Twitter @ HeyItsDavidNg. Have a hint? Contact me at dng@breitbart. web
