The most popular television program in the United States since the 1969 sun landing was Super Bowl LVIII. Sites have therefore decided to demand more money from their ads as a result of people’s decision to no longer consume the NFL.
According to a statement from Variety, Fox is opening bids to get air period by asking , at least$ 7 million for a 30- next professional during next week’s big game. The$ 6.5 million that Paramount Global began negotiations with last year is now worth$ 500 million.
Why are opening offers being made eight months in advance of the Super Bowl? That’s because Super Bowl advertising typically is purchased three weeks before the big game, so that’s a good thing.
If this year’s Super Bowl go into overtime, like last week’s did, Fox do stand to make even more. CBS sold more ads to load the more air time in February, earning an further$ 60 million.
On February 9, 2025, the Super Bowl will take place.