What is Google Grants?
Google Grants provides access to $10,000 a month of in-kind text ad advertising on the Google Ad network.
How do I know if I'm eligible?
Google gives grants to nonprofit charitable organizations in good standing. You are ineligible if you are a governmental entity or organization, a hospital or healthcare organization, a school, academic institution, or university.
Your organization must be approved by the IRS as a tax-exempt 501(c)(3) organization formed for charitable, educational, religious, literary, scientific, or other tax-exempt purposes.
You must have a good, working website and agree to the Google for Nonprofits Terms. You can see all of the eligibility requirements here. Also, your organization must register and be validated by TechSoup. If you have not yet registered with TechSoup, you can still apply with me, but you will need to register with them before I can submit your application.
For this beta test, I'm only working with U.S.-based nonprofits.
Why are you doing this for free?
This is what is called a 'beta test' offer. It means I am adding a new service to offer future clients. But before I bring it to market, I need to go through the process with a few organizations.
But, come on, what's the catch? Is this really free?
Yes. You won't pay a dime for the application or the first month of ad management. As part of the agreement though I will be writing a case study, which you'll get final approval over, and I'm asking for a written testimonial from you that I can use in future advertising.
Why do I need you to apply and manage Google Grants? Can't I do this myself?
Of course, you can. But there's a BIG reason why most nonprofits leave $120,000 from Google on the table and never take advantage of Google Grants. Nonprofits that do take advantage of Google Grants only spend about $300 a month and eventually are removed from the program. Nonprofits struggle with the complexity of Google Ad Campaigns. Without an expert at the helm, it can be difficult to maximize ad spend. Check out this article from Communityboost.org that explains the problems nonprofits face with Google Grants.
How long does Google take to approve an application?
Generally, three business days. But it could be longer.
Have you ever successfully submitted a Google Grants application?
Yes! I have been approved for multiple organizations.
So why do you need to beta test this offer?
Google Grants has recently undergone some massive changes to the application process. I don't want to miss anything new before bringing this offer to the public.
What's your experience with Google ads?
I've been building and optimizing campaigns with Google Ads (Formerly Google AdWords) for over 12 years. I've managed over $5 million on the platform. Not only am I an expert in Google Search but I'm also an expert in Google Display and YouTube ads.
What happens after the first month of ad management?
I will set up your ads so they can mostly run on autopilot. However, they will need maintenance. You will need to designate someone to handle your Google Grants account. I will make sure the account of your choice has admin rights to your account. If you'd prefer that I keep managing your ad account, I can offer a discounted rate.